Who Is Target Competitors
Retailer
Target
Private Brand
A New Day
Type & Categories
Womenswear
- accessories,
- apparel (shirts, dresses, pants, jackets, sweaters, skirts…)
- shoes
Price Range
All items under $50 with most items between $20 and $40
Size Range
XXS-XXL and Plus Sizes
Target Customer
Millennials – customers currently in their 20s and 30s as clothing items in this line are suitable for both office and casual wear
Details
Target has started to phase out many of its staple private brands including Merona and Mossimo over the past couple of months with plans to introduce 12 new brands over the next two years. A New Day is one of the new brands to hit Target stores this August. In order to win over new consumers, Target has decided to replace its older private …show more content…
Activewear used to be worn for the sole purpose of working out or playing sports. Nowadays, they are also worn on other casual or social occasions. Athletic clothes aren’t simply just workout apparel anymore, they’re a lifestyle. Based on these trends, Nordstrom created Zella, an activewear line, that caters to women and men in their teens, 20s, and 30s that are largely driving the “athleisure trend”.
Merchandiser Role Interview
What are his/her responsibilities?
- Works with buyers on range planning to come up with a product range that will create optimal commercial results based on historical sales, future forecasts, and fashion trends
- Sets price range for the products to be released taking target margins and target market into account
- Plans and manages OTB budget along with the buyer and finance department in order to meet sales target and limit costs
- Analyses bestsellers based on branch, price, style, color, size, etc. in order to make reliable future forecasts of customer …show more content…
- Monitor stock levels in order to make appropriate stock allocations to provide the right quantity of product at the right branch at the right time
How does he/she see the role of the Merchandiser changing?
As for the future role of a merchandiser, the interviewee sees it merging with the role of a buyer. He doesn’t expect one or the other position to disappear but that a merchandiser will be expected to know so much more. For merchandisers, it used to be all about numbers. For buyers, it used to be all about trends. However, in the near future, a great merchandiser will have excellent analytical skills and also a keen understanding of fashion trends.
Today, the apparel industry is become extremely competitive and fast paced. Consumers are becoming more demanding than ever – with various sales channels and fast fashion. Merchandisers and buyers will have to work together more closely to meet the demands and standards of today’s knowledgeable consumers. The interviewee expects that merchandising will become much more complex as digitization and the importance of big data analysis
Target
Private Brand
A New Day
Type & Categories
Womenswear
- accessories,
- apparel (shirts, dresses, pants, jackets, sweaters, skirts…)
- shoes
Price Range
All items under $50 with most items between $20 and $40
Size Range
XXS-XXL and Plus Sizes
Target Customer
Millennials – customers currently in their 20s and 30s as clothing items in this line are suitable for both office and casual wear
Details
Target has started to phase out many of its staple private brands including Merona and Mossimo over the past couple of months with plans to introduce 12 new brands over the next two years. A New Day is one of the new brands to hit Target stores this August. In order to win over new consumers, Target has decided to replace its older private …show more content…
Activewear used to be worn for the sole purpose of working out or playing sports. Nowadays, they are also worn on other casual or social occasions. Athletic clothes aren’t simply just workout apparel anymore, they’re a lifestyle. Based on these trends, Nordstrom created Zella, an activewear line, that caters to women and men in their teens, 20s, and 30s that are largely driving the “athleisure trend”.
Merchandiser Role Interview
What are his/her responsibilities?
- Works with buyers on range planning to come up with a product range that will create optimal commercial results based on historical sales, future forecasts, and fashion trends
- Sets price range for the products to be released taking target margins and target market into account
- Plans and manages OTB budget along with the buyer and finance department in order to meet sales target and limit costs
- Analyses bestsellers based on branch, price, style, color, size, etc. in order to make reliable future forecasts of customer …show more content…
- Monitor stock levels in order to make appropriate stock allocations to provide the right quantity of product at the right branch at the right time
How does he/she see the role of the Merchandiser changing?
As for the future role of a merchandiser, the interviewee sees it merging with the role of a buyer. He doesn’t expect one or the other position to disappear but that a merchandiser will be expected to know so much more. For merchandisers, it used to be all about numbers. For buyers, it used to be all about trends. However, in the near future, a great merchandiser will have excellent analytical skills and also a keen understanding of fashion trends.
Today, the apparel industry is become extremely competitive and fast paced. Consumers are becoming more demanding than ever – with various sales channels and fast fashion. Merchandisers and buyers will have to work together more closely to meet the demands and standards of today’s knowledgeable consumers. The interviewee expects that merchandising will become much more complex as digitization and the importance of big data analysis