Answer no 1:
The chief elements of the strategy which whole food market Is pursuing is providing their customer the natural food products with the finest quality standard, least processed and naturally preserved food available in the market. To satisfy and delight their customers and their worker or employee by caring about their communities and the envoirment friendly attitude toward their health. According to the strategy diamond model
ARENA:
Whole food arena is the organic food market and beverages they geographically expand their stores and they are follow the horizontal integration by introducing more organic food of different category ,and the channel they use their stores and the value creating policy is dealing in natural foods up to 90% pure and natural organic foods. when didn’t found the sufficient supplier for the organic beef and chicken so they launched their own labeled brand and due to high standard they charge high that’s why they mainly focus on a niche group of people .
Vehicles:
They are internally developed themselves by launching their own private labeled brand when they do not have the sufficient supplier for the beef and the chicken. They also use acquisition strategy by acquisition with wild oats market and expand their business into new and big cities but due to unwarranted debt generated by wild oats market it proved ultimate failure.
Differentiators:
The whole food is early recognized that the people are more attracted toward the organic food which is free from pesticides and other chemical s which are harmful for the human health they decide to go with the unique and standard quality organic food and make a large section in their store for the organic food. Customer believes them that they are providing quality foods and the finest quality standard, least processed and naturally preserved food. That differentiates them from the other chain