Whole Foods Competitive Strategy

In the recent years, Whole Foods has started to see their success decrease. This decrease is due to Whole Foods growing competitors. The company has been ridiculed as "Whole Paycheck" (Whole Foods Economy, 2017). Now there are more and more health stores enter the organic industry. Some of the newer chains such as Sprouts Farmers Market and Trader Joe's along with the traditional grocery stores like Kroger and Walmart are using cost as their core weapon to take Whole Foods down. Kroger and Walmart and a few more stores have discovered just how effective organic food appeals growth space. Competition is a new hardship for Whole Foods even though the development should not come as a surprise to them. For many years, the Whole Foods growth and margins have defeated the wide-ranging supermarket industry. Additionally, when looking at a free-market economy, success is meant to stimulate competition. By motivating competition it tends to create effects of lowering prices and consuming brand power. Now that organic food is steadily becoming trendier, it seems improbable that people will see Whole Foods return to its once-rising growth rates and stock prices in the future.
For the company to maintain its competitive advantage, Whole Foods will need to keep the uniqueness of its business with the most cost effectiveness and then make sure consumers continue to perceive it that
way. Without this strategy, they will be any other grocery store, regardless of their organic status.