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Whole Foods Market

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Whole Foods Market
Background on Whole Foods * John Mackey began with single store which grown to be nation leading natural food chain. It offers natural (free from growth hormones and antibiotics) and organic foods which are standard. * In 2002 Whole food world leading retailer of natural and organic food with 193 stores in 31 states, England and Canada. * Wild Oats was bought by whole food in 2007 by $ 565M. * Each department composed of team leader and 11 employees . * Each store contains from 71 to 391 employees . * It is one of 100 best company to work for, by Fortune magazine. * Their goal is 100 % CUSTOMER SATISFACTION, realizing their life blood for their business . * Whole food now competes with all supermarkets. Their competitors mainly are: * Wild harvest section of shows * Lifestyle stores opened by Safeway * Big box * Wal–mart * Los Angeles based Trader Joe’s * Their choice of placing stores depend on human density, education level, high level customers ad may other factors. * It also contains take action center, home delivery , cooking classes, massages and valet parking . * Only 0.4% of its sales are spent on marketing. It depends mainly on word of mouth. * Whole Foods Market donates 5% of its after tax revenues. * Opening a new store is very hard as it costs a lot, takes a lot of time and requires distribution facilities and management.

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Porter Forces Force | Comment | Level | Threat of new entrants | Already there are competitors in market as increase in demand on premium organic food increased moving to this industry, but the competition is in continuity. | Medium | Bargaining power of buyers | After the financial crises of 2008 many employees suffered layoffs, cut their salaries or not employed anyway so many of them will shift from highly delegated types of food to ordinary and cheaper foods. | High | Bargaining power of suppliers | This happen when
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