Whole Foods Merger Analysis

Whole Foods Market corporate level strategy consists on selling the highest quality of organic and natural products at logical prices. Additionally, healthy eating habits and caring for the local and global environment contributes to the purpose of the company. On August 28, 2007 Whole Foods Market acquired one of its rivals Wild Oats Markets for $565 million. However, the Federal Trade Commission issued a complaint in order to block the merger. The FTC claimed that the merger was anticompetitive meaning that it eliminate substantial competition between the two stores. Consequently, the FTC believed that Whole Foods will eventually raise prices and reduce quality and services. Also, on 1997 Whole Foods acquire Allegro Coffee Company which allowed