Whole Foods Strengths And Weaknesses

Whole Foods has the weakness of depending mainly on the U.S. market. The vast majority of the company’s locations are in America. This is a weakness because it makes Whole Foods vulnerable to economic changes in the United States. The company has already faced one recession in the U.S. Also, the company has relatively high prices. This weakness makes Whole Foods less attractive to price-conscious or price sensitive consumers who would rather buy cheaper goods. In addition, the firm has a limited network of suppliers that satisfy Whole Foods Market’s quality standards. Moreover, traditionally, Whole Foods used no national marketing campaigns. It is one of the only consumer product companies in the Fortune 500 that has never run national ads
until recently. In 2014, Whole Foods launched a $20 million campaign with TV ads and a two-page spread in national newspapers. The campaign was a direct result of Whole Foods’ awful performance on Wall Street in 2014. However, this is the company’s first-ever national ad campaign, all united by the tagline: Values Matter.