Whole Foods Triple Bottom Line

Introduction Economic dogma states that the main objective of publicly traded firms is profit maximization. In modern times companies have been run with that objective in mind; in the process of maximizing profits, irrefutable damage has been inflicted to the environment and the human capital in charge of running those business. Rimanoczy (2015) reflecting about the maximization of profits business model expressed, "Focusing on the bottom line as the ultimate priority has had an impact on raising unemployment, social crises, environmental challenges, health impacts, to name a few"(para. 4). Different schools of through have proposed several methods to integrate the needs for profits and social responsibility; in this context, John Elkington developed a new approach to measure corporate sustainability denominated the Triple Bottom Line. The new method expands the original corporate goal of focusing on profits by also including the assessment of the company's environmental and social performance (Jackson, Boswell, & Davis, 2011).
Whole Foods has been one of the most successful publicly traded companies operating under the tenets of the triple bottom line.
Analysis
Whole Food Market has become the largest retailer of natural foods in the United States. The company's fundamental values are the commitment to promoting sustainable food production practices and social responsibility; meanwhile, they also generate significant profits to satisfy the requirements of the traditional bottom