It means below the threshold; the sub-level of human consciousness (Merikle 356). The concept of subliminal messages insinuates that certain visual or audio messages which are below the threshold for conscious perception have the power to motivate the actions of an individual (Merikle 356). The authenticity of subliminal messages triggering brain activity is confirmed by recent research into brain imaging. Functional magnetic resonance imaging (FMRI) shows that subliminal messages trigger specific areas in the brain without the conscious awareness of an individual (Kiesel 28). In 1957, the first experiment of the effectiveness of subliminal messages was carried out by James Vicary (Rogers 54), since than scholars, academics, marketers and conspiracy theorists have discussed the presence and the authenticity of subliminal …show more content…
One of the messages is the beautiful girl and strong handsome boy with particular signs of beauty. This point effects negatively to the children’s self-esteem because girls who are not pencil thin become self-conscious. Similarly, boys start to feel that they cannot express emotions; they cannot cry or appear their weakness in any way. In addition, if a boy is not tall enough he feels embarrassed and inadequate. These measures of beauty and acceptability become the reason which shapes the whole lives of these people. Unknowingly, these characters become the negative role models for children and they try to emulate their looks and actions (Parks 9). In addition, the queen evil wants to kill Snow white because she is very beautiful, so that will negative impact on little girls and they are going to feel unsafe and outcast. According to Parks “This idea of 'love at first sight' continues to be a main part of Disney movies today”(5), he motions a good point that Disney movies has it which has love at first sight emerges. This could be effect to our children about the love concept. For example, they imagine to find their girls by first sight which is totally wrong. Therefore, these movies have negative impacts to the children’s