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Why Is Jcpenney's Focused Differentiation Strategy

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Why Is Jcpenney's Focused Differentiation Strategy
J.C. Penney’s CEO Ron Johnson embraced focused-differentiation as his primary competitive strategy. The focused-differentiation strategy is to offer products or services that are of unique or superior value compared to those of competitors and to target a narrow market. This strategy closely mimicks differentiation strategy as both are used in efforts to attract customers, but focused-differentiation is more focused on a certain group of potential customers.
The CEO was targeting a different kind of shopper for J.C. Penney stores. He felt the traditional customer was not bringing in the profits the company needed to substain itself. Johnson tried to make stores classy and trendy like he had done with Apple and Target stores. The regular bargain
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