The CEO was targeting a different kind of shopper for J.C. Penney stores. He felt the traditional customer was not bringing in the profits the company needed to substain itself. Johnson tried to make stores classy and trendy like he had done with Apple and Target stores. The regular bargain
The CEO was targeting a different kind of shopper for J.C. Penney stores. He felt the traditional customer was not bringing in the profits the company needed to substain itself. Johnson tried to make stores classy and trendy like he had done with Apple and Target stores. The regular bargain