There are many factors, firstly there is the age of the business, since Sainsburys was founded in 1869, it has established itself as a leading retailer in the UK. This can be an advantage as new businesses opening would struggle to gain sales and would only be hoping to break-even to survive in the market. But Sainsbury’s has the brand reputation and large customer base to not be worried about any sales or profits targets it may set. Sainsbury’s has a massive 1000+ store network (Sainsburys.co.uk), so any costs it may need to cover such as extra promotional offers or marketing costs, Sainsbury’s should be able to cover this because of its large network of stores it can absorb the costs through its massive capacity of stores. Whereas this can prove difficult for new firms entering the market since they do not have the financial capacity to cover the costs. This can be of benefit to sainsburys has it can act as a barrier to entry as there are huge sunk costs to incur, for new businesses to get to Sainsbury’s level of business. Since Sainsburys has developed into a massive retailer which diversifying into new markets as produced greater sales and made it much harder for existing competition and new entrants to compete with the standard of Sainsbury’s.…
Sainsbury has a number of strengths. It is ranked as one of the big four supermarket chains in the whole of the UK. It has a very large leadership team who are committed to work and provide the best for the company. Sainsbury’s’ also have an outstanding branding and advertising strategy. The company is very successful in the trade as they have over 350 convenience stores across the UK.…
Over the five year period, we can see that Sainsbury’s sales are on the rise. It has increased by 23.90%. Sainsbury’s have released new schemes to increase sales in the past five years; undoubtedly this will be the main reason for the increase of sales. To maintain their growing sales, Sainsbury’s should keep their prices competitive to other supermarkets. Also they should continue to release new ideas to maximise sales and profit. Sainsbury’s could open new stores – this would help them hugely. They can also;…
An organization survives through customer loyalty i.e. having regular customers. Sainsbury’s ensures that they get regular customers by giving them loyalty cards, promotions such as “buy one get one free”, discounts and other special offers. Sainsbury’s are getting regular customers which bring in more profit which then can be used to help expand the business even more.…
Sainsbury’s is the third largest chain of supermarkets in the UK with a market share of 16.4%. It was founded by John James Sainsbury in the year 1869 in a shop in Drury Lane.…
Firstly, a marketing strategy is a plan that is used in the long term to achieve a business or organisations objectives. Furthermore, a marketing strategy may also be defined as a plan designed to meet marketing objectives. For example, a company may set the following marketing objective: “To be able to satisfy customers through our products.” The next step is the planning procedure otherwise known as the marketing strategy used to meet the business or organisations objectives. It is important that the terms: “marketing strategy” and “marketing technique” are understood clearly. Likewise, the term “marketing technique” may be defined as an overall plan designed to meet the needs and requirements of customers. A business should ensure…
First of all, I would like to talk about the challenges, which Sainsbury’s face during this recession. People’s confidence in buying decreases and they tend to save money rather than spend. Because of that the business faces the challenge of how to stay profitable. Most of the business will increase the price for their goods while Sainsbury’s took a different approach, which allowed for the business to attract more customers and stay profitable. The company reduced their products’ prices to stay more competitive in the market and attracted more customers and advertised their own brand ‘Sainsbury’s Basic Value’. What’s more, they have done a lot of promotion, because during the recession customers tend to spend less and buy only necessary goods. So Sainsbury’s were promoting goods, which people don’t need, but when customers see a discount on them they tend to buy it even if it is unnecessary. Another challenge that the company faced was staff redundancy, which allowed for the company to save money. In my opinion, Sainsbury’s in the near future will be changing the contracts – offering sessional hours such as zero hour contracts. This would allow the company to reduce the employee number without breaching the law.…
Tesco’s is a business that was set up in 1919 by a man called Jack Cohen. Tesco’s now employ 520,035 people across 13 different countries which makes them one of the highest rates of employment. They recently launched their website in 1994 to extend their marketing and hopefully to increase sales. There values are to “work as a team, trust and respect each other and to support and say thank you”. The CEO at Tesco’s at the moment is Phillip Clarke and he is in charge of 6351 international stores. Tesco’s promise that “you will find what you want, the isles will be clear, prices will be good, don’t have to queue and the staff are great”. Their seven strategies are “to grow the UK core, to be an outstanding international retailer in store and online, to be as strong as everything we sell as we are in food, to put our responsibilities to the communities we serve at the heart of what we do, to be a creator of highly valued brands and to build our team so that we create more value. Tesco’s is a public limited company because you can buy shares from Tesco’s at the stock market. Tesco’s operate in the tertiary sector which means that they sell products to the public. Tesco’s is in the private sector because they aim to make a profit.…
By achieving the objective of flexibility, a wide range of product or services can be provided to customers according to the changing demands in the market. Customers desire product, volume, mixed and delivery flexibility. The availability of these forms of variety means a lot to the customers.…
Sainsbury’s aims are to make as much profit as possible and to attract new customers to help boost their income. One of the main aims is to make their business go worldwide and provide for as much people as possible as they do with local stores, express stores and extra.…
While working for Sainsbury’s on my team leader course I engaged with management from my department and store management to help improve profit and loss score for the store. This included improving areas such as lottery, gift cards, commercial wastage, etc. I worked proficiently on the gift cards and lottery to improve sales with effective promotional advertising and placement of the commercial products. This was done with working with the national lottery in ordering the correct promotional advertising and using the correct planograms for the store setup. In adding supporting value towards the gift cards, I used simple actives in product placement and additional signage to attract the consumer. These were simple activities with minimum price…
This report provides a view on operations of SAINSBURY’S , the third largest supermarket chain across United Kingdom. SAINSBURY’S , in spite of being the longest standing retail chain has been facing stiff competition from rivals like TESCO , MORRISONS. The competitors seemed to have developed at a faster pace since SAINSBURY’S has been through a difficult time in recent years and TESCO is now twice the size in terms of turnover.…
The company's advertising strategy is through local TV and Radio, Local and National Strategies, Head Office planning - branch and Marketing and Sales Manager Region e.g. Radio, TV, University, Freshers, Sponsorship - Advertise by magazines, posters, instore demonstrations and customer led, evenings, mornings, suggestions, feedback, comments,…
Sainsbury’s was created in 1869 by John James Sainsbury and his wife Mary Ann in London. From a small grocery store by the year of 1922 it is already the largest British retailer. The company pioneeres the self-service technology and lives its pick during the…
The mission of Sainsbury's Supermarkets is to be the consumer's first choice for food, delivering products of outstanding quality and great service at a competitive cost through working faster, simpler and together.…