Businesses like The Disney Store, Pandora, Hallmark, and many more have made things such as mugs, t-shirts, and stuffed animals that also bring the books to life. Thirty eight countries carry Winnie the Pooh entertainment and products. In fact, Pooh is one of the top three characters in the stuffed toy category. “Forbes magazine ranks Winnie the Pooh as the second most valuable character with $5.6 billion in global retail sales” (Winnie The Pooh – Essential). “To this day, Winnie the Pooh remains a multibillion merchandising empire whose trademarks are owned by Disney” (Posts). Winnie the Pooh was sold for $350 million dollars to Walt Disney and is part of the nation’s biggest literary contract …show more content…
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