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Why Most of People Choose Perodua?

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Why Most of People Choose Perodua?
The research topic ;

Why most of people choose the favourite of perodua car ?

Background research

Perusahaan Otomobil Kedua Sdn Bhd (PERODUA), or Second Automobile Manufacturer Private Limited, established in 1993, is a joint venture company between Malaysian and Japanese partners.
The shareholders of Perodua are UMW Corporation Sdn Bhd 38%, MBM Resources Berhad 20%, Daihatsu Motor Co. Ltd 20%, PNB Equity Resource Corporation Sdn Berhad 10%, Daihatsu (Malaysia) Sdn Bhd 5%, Mitsui & Co. Ltd 4.2% and Mitsui & Co, (Asia Pacific) Pte Ltd 2.8%.
As at end of May 2011, Perodua has sold some 1.9 million units of vehicles of various models.
Perodua headquarters is located on an 138-hectare site in Sungai Choh, Rawang, Selangor Darul Ehsan. It houses among others Perodua corporate building, R&D testing laboratories and styling studio, vehicle test track, manufacturing plant, engine plant, pre-delivery inspection area, vehicle distribution stockyard and parts warehouse.

Perodua Group :

• Perodua Auto Corporation Sdn Bhd (PCSB) - was established in the final quarter of 2001. Besides Perodua, the two other joint venture partners of PCSB are Daihatsu Motor Co. Ltd. and Mitsui & Co. Ltd both of Japan. The manufacturing operations of the Perodua Group are being managed by PCSB. • Perodua Sales Sdn Bhd (PSSB) - is responsible for the sales, marketing, and distribution of all Perodua vehicles as well as after sales service and spare parts operations. • Perodua Manufacturing Sdn Bhd (PMSB) - is the company responsible for the manufacturing of Perodua vehicles. • Perodua Engine Manufacturing Sdn Bhd (PEMSB) - undertakes the assembly of the vehicle engines and also manufacturing of selected engine component parts.

There have the fact :

Workforce

The total number of manpower of Perodua was over 10,000 staff as of May 2008.
Production capacity
The plant currently has the capacity to produce 250,000 units per annum

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