In Chris Middendorp’s article ‘Why myki is the best ticket we’ve ever had,’ Middendorp uses techniques such as evidence, appeals to fear and rhetorical questions in hope of convincing the readers that myki is the best form of ticket in comparison to past public transport ticket ideas.
Middendorp emphasizes his argument that myki is the best ticket by including statistics and evidence to prove his point.
Middendorp uses his evidence in comparison when speaking about the Australian governments excess in spending and talks ‘about $1.6 billion, the government may well have overspent’ on myki and contrasts the amount to the ’$50 million that will have been spent on the grand prix’ by the government. These statistics back up Middendorp’s argument by solidifying his statement and proving to the readers that myki isn’t a waste of money. Middendorp not only uses evidence but also intertwines appeals to fear to strengthen the reader’s point of view in the myki’s favor.
Middendorp uses appeals to fear to threaten the reader’s inferior initial thought on myki and helps manipulate the reader to take Middendorp’s side. Middendorp claims that reader’s and members of society ‘love to whinge’ about public transport ticketing systems, this attack on the reader puts doubt into there minds and makes the viewers second guess their initial point of view and question themselves as a whinger, I mean, who likes to be called a whinger? This appeal to fear further makes the reader take Middendorp’s side and agree that myki is the best ticket for Victoria. Middendorp also uses rhetorical questions in order to make a point by making the reader focus on a particular point.
Middendorp uses rhetorical questions to highlight and reflect when amplifying his view on the myki. To conclude Muddendorp’s article, he writes ‘what’s not to like?’ to get readers to question weather there is any reason not to be in favor of myki. Middendorp asks the rhetorical question