Why Network Matters Case Study

Why Network Matters: The development and maintenance of business networks is a challenge face by every organization doing business. Commonly doing business is sel-dom a one-time event and instead can be seen as a huge net of relationships and the re-spective interdependencies. Scholars doing research on business networks, have found several common or different types of characteristics, as well as created several defini-tions for them:
"A business network is generic and includes both smart and not-so-smart business networks.” (Vervest et al., 2004).
"A business network is far more than the business itself. As we have seen, it incor-porates suppliers, customers, third-party developers, distributors, and others. These outsiders must have a reason to support your network and remain active in it" (Word, 2009).
"A business network is owned by the business enterprise, where the scope of the network is to support the informational and operational requirements of the busi-ness such as marketing, sales, accounting, and manufacturing departments" (Lewis, 2001)
Additionally, relationships and networks that extend across country boarders become more and more important as well.
1.1 Aim of the paper
The general aim of this paper is to discuss the topic “Why Networks Matter”. Therefore business networks are firstly described in order to develop comprehensive views about them. A main focus is put on the notion of relevance of them. Additionally, the interna-tional aspects of business networks are researched and good critically analysis is de-ployed. Through this, the author transfers the common knowledge about business net-works into his personal view about why networks matter and tries to answer the ques-tions why networks matter.
1.2