Why Nokia Failed at Smartphone Segment Against Apple?
WHY NOKIA FAILED AT SMARTPHONE SEGMENT AGAINST APPLE? According to my project I am going to explain two companies; which one of them is successful at producing and selling Smartphone and one of them is, can not success at production and sale of Smartphone. Firstly I am going explain Nokia which is leader of communication industry but going to fail at Smartphone sector and after that, I am going to explain Apple, that is best at producing Smartphone and proved its quality in last 4 years. I am going to explain briefly Nokia’s history and position in industry and explain marketing strategy deeply. Soon, I’m going to explain Apple and its product Iphone and how being successful at communication industry with explaining marketing and production strategy. At the end of project I am going to compare these two companies and their actions.
NOKIA Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi , Espoo, a city neighboring Finland 's capital in Helsinki Nokia is engaged in the manufacturing of mobile devices and in converging Internet and communications industries. And Nokia has got over 132,000 employees in 120 countries, sales goods in more than 150 countries and global annual revenue of over €42 billion and operating profit of €2 billion as of 2010. Nokia Corporation is the world 's largest manufacturer of mobile phones: its global device market share was 23% in the second quarter 2011. Nokia has sites for research and development , manufacture and sales in several countries; Nokia had R&D situate in 16 countries and employed 35,870 people in research and development, representing approximately 27% of the group 's total workforce . The Nokia Research Center, founded in 1986, is Nokia 's industrial research unit consisting of about 500 researchers, engineers and scientists; it has sites in seven countries:Finland , China , India , Kenya , Switzerland , the United Kingdom
NOKIA Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi , Espoo, a city neighboring Finland 's capital in Helsinki Nokia is engaged in the manufacturing of mobile devices and in converging Internet and communications industries. And Nokia has got over 132,000 employees in 120 countries, sales goods in more than 150 countries and global annual revenue of over €42 billion and operating profit of €2 billion as of 2010. Nokia Corporation is the world 's largest manufacturer of mobile phones: its global device market share was 23% in the second quarter 2011. Nokia has sites for research and development , manufacture and sales in several countries; Nokia had R&D situate in 16 countries and employed 35,870 people in research and development, representing approximately 27% of the group 's total workforce . The Nokia Research Center, founded in 1986, is Nokia 's industrial research unit consisting of about 500 researchers, engineers and scientists; it has sites in seven countries:Finland , China , India , Kenya , Switzerland , the United Kingdom
References: 17. Linzmayer, Ronald W. (1999). Apple Confidential: The Real Story of Apple Computer, Inc 18. http://phx.corporateir.net/External.File?item=UGFyZW50SUQ9Njc1MzN8Q2hpbGRJRD0tMXxUeXBlPTM=&t=1