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Why Uniqlo should enter the canadian markets

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Why Uniqlo should enter the canadian markets
Global Expansion in the Canadian Markets: Uniqlo
Ryerson University

Table of Contents

Executive Summary ……………………………………………………………………...
3
Introduction …………………………………………………………………………...…
3
Source of Information ……………………………………………………………………
6
Scope of Proposal ……………………………………………………………………......
6
Key Terms ……………………………………………………………………………….
7

Company Background

History of the Firm ……………………………………………………………………….
8
Financial History…………………………………..………………………………………
9
Staffing ……………………………………………………………………………………..
10
The Firm Today ………………………………………………………………………….
10
Market Environment ……………………………………………………………………..
11
Competition ……………………………………………………………………………...
13
Positioning Map ………………………………………………………………………….
13
Firm’s Objective …………………………………………………………………………
14

Proposal Markets

Toronto …………………………………………………………...……………………...
15
Ottawa ……………………………………………………………………………………
16
Vancouver ………………………………………………………………………………..
17

Conclusion and Recommendation ………………………………………………………
17

Executive Summary
Canada is home to a growing economy inhibited by excellent telecommunication capabilities, an educated workforce and an excellence in standard of living. For these reasons, Canada is one of the most desirable locations for cross border business ventures. Holding third place as one of the world’s largest retailers, Uniqlo strives to bring universal fashion forward clothing at affordable prices. It is apparent that the masses of consumers are drawn to the concept of branding and are comfortable with continuously shopping at familiar, big ticket stores. However, for this same reason, there are many individuals that want to divert away from the common retail stores, while still purchasing items that are relevant and ultimately affordable. With the uproar of young Canadians seeking a greater sense of individuality and uniqueness, Uniqlo will thrive amongst these demographics by
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