Wikipedia
Wikipedia: Future perspectives
Strategic Marketing First assignment 23 · april · 2012 Ariana Mugica Morales Student # s3314547
Wikipedia overview
Wikipedia is a nonprofit web-based free content encyclopedia, open to any Internet user who wants to contribute or edit it (Wikipedia, About, 2012). It was founded in 2001 by Jimmy Wales and Larry Sanger with the name of “Nupedia” and changed later to Wikipedia with the intention of adding the “wiki” concept refereed to the invitation to any internet user to collaborate to the content (DiStaso,2012). Today has around 4 million articles in english and more than 19 million articles in more than 280 languages (Wikipedia, About, 2012). It is currently positioned in the 6th place within the 10 top most popular websites around the world (Alexa.com, 2012), reaching more than 400 million visitors and more than 89,000 total volunteers working on over 2,550,000 articles (Wikipedia, About, 2012). In several occasions, Wikipedia have been criticized about the accuracy of their articles considering the amount of contributions and the facilities to add contents hard to control for their volunteers (DiStaso,2012). Interestingly, a study conducted in 2005 by Nature, conclude that Wikipedia is about as good a source of accurate information as Britannica after comparing a considerable amount of articles in booth encyclopedias (Giles, 2005). Wikipedia’s vision is to make their community the largest encyclopedia in the history and distinguish form others by collaborating with knowledge in a free and democratic way (Berinstein, 2006). Nevertheless, since the operation of wikipedia depends on their contributors and their motivation to continue participating, is impossible not to wonder which would be their strategy for remain in the encyclopedias industry and keep their community freely active?
PEST analysis
After gathering information that can modify Wikipedia’s future, these are the key findings of the current external environment
Strategic Marketing First assignment 23 · april · 2012 Ariana Mugica Morales Student # s3314547
Wikipedia overview
Wikipedia is a nonprofit web-based free content encyclopedia, open to any Internet user who wants to contribute or edit it (Wikipedia, About, 2012). It was founded in 2001 by Jimmy Wales and Larry Sanger with the name of “Nupedia” and changed later to Wikipedia with the intention of adding the “wiki” concept refereed to the invitation to any internet user to collaborate to the content (DiStaso,2012). Today has around 4 million articles in english and more than 19 million articles in more than 280 languages (Wikipedia, About, 2012). It is currently positioned in the 6th place within the 10 top most popular websites around the world (Alexa.com, 2012), reaching more than 400 million visitors and more than 89,000 total volunteers working on over 2,550,000 articles (Wikipedia, About, 2012). In several occasions, Wikipedia have been criticized about the accuracy of their articles considering the amount of contributions and the facilities to add contents hard to control for their volunteers (DiStaso,2012). Interestingly, a study conducted in 2005 by Nature, conclude that Wikipedia is about as good a source of accurate information as Britannica after comparing a considerable amount of articles in booth encyclopedias (Giles, 2005). Wikipedia’s vision is to make their community the largest encyclopedia in the history and distinguish form others by collaborating with knowledge in a free and democratic way (Berinstein, 2006). Nevertheless, since the operation of wikipedia depends on their contributors and their motivation to continue participating, is impossible not to wonder which would be their strategy for remain in the encyclopedias industry and keep their community freely active?
PEST analysis
After gathering information that can modify Wikipedia’s future, these are the key findings of the current external environment
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