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Wild Oats Swot

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Wild Oats Swot
SWOT ANALYSIS

A SWOT analysis is a top-level evaluation of a company’s internal strengths and weaknesses; and opportunities and threats that are external to the company, but apply to the industry as a whole. Here, we provide a brief background summary as well as present team Third Shift’s SWOT Analysis for Whole Foods Market, Inc.

Whole Foods Market, Inc. (Whole Foods Market) owns and operates a chain of natural and organic foods supermarkets. As of September 30, 2007, the company operated 276 stores organized into 11 geographic operating regions: 263 stores in 37 U.S. states and the District of Columbia, 7 stores in Canada, and 6 stores in the United Kingdom. This includes 74 stores acquired from Wild Oats Markets, Inc. (Wild Oats) on August 28, 2007: 70 stores in 22 U.S. states and 4 stores in Canada. Whole Foods Market’s product categories include, but are not limited to, produce, seafood, grocery, meat and poultry, bakery, prepared foods and catering, specialty (beer, wine and cheese), Whole Body (nutritional supplements, vitamins, body care and educational products, such as books), floral, pet products and household products. On August 28, 2007, Whole Foods Market completed the acquisition of Wild Oats, which is a natural and organic foods retailer in North America .

Strengths • Strong financial performance
• Focused steady growth strategy over past 5 years
• Meticulous store selection procedure
• Wide product range and brands
• Worlds leading retailer in organic/natural foods
• Fortune’s no. 5 of 100 best companies to work for 2007 Weaknesses • Relatively small scale of operations
• Modest supplier leverage
• Conservative word-of-mouth advertising policy
• Maintain recruitment of quality people with growth
• Managing relationships with increasing number of small suppliers
• Limited product variety due to stringent selection process Opportunities • Increasing demand for organic products
• Expansion in UK –

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