The internet has become an integral part of our life. It has found its way into almost every possible entity that the human mind has created till date. It would seem awkward if we think for a second about our lives without the presence of internet. Statistics shows that we spent about 27 hours a week browsing through tons of information and services that the internet provides us. It can be seen early-on that the internet is a hub of crucial and vital information. It can be compared to a waiting hall of an airport where people from around the globe belonging to different cultures come together and share their views and beliefs and get to know each other.
Since, people spent so much time on the internet, …show more content…
Most people of us would choose the first one and order it online. There are online marketplaces where we can find the required product and its features and specifications. We order it and the delivery is made to our doorstep. At this instance the SEO maintains cookies, which would in the future be used by them. This looks a simple or a common analogy these days. But have we ever wondered what actually happens in the background. When we search the internet, we use a particular search engine say maybe Google or Bing or Yahoo. These search engines provide us the results based on complex algorithms, which take our location, browsing history, previous choices and page hit ratio into account. All this data is transferred to the data farms and into the servers and are fed into the algorithm. What outputs is a search result along with the auto-generated result or different advertisement of the product that we searched or may search in the …show more content…
Even the most basic start up now would have a Facebook page that one can like and stay connected to it. Thousands of such small enterprises and small starts up flood the internet with their presence. This adds a huge overload on the search algorithm as it now has to search more pages thoroughly to provide the user with more reliable, accurate and faster search result. But as these pages flood the web, the optimization of the search engines reduces. Although this is barely noticed by an individual, but when the average response time and records are analyzed, the performance efficiency has a considerable decrease. Not to forget that these ads take up unnecessary internet data of the user. If the search engine result page is filled up with different advertisement it often ruins the browsing