Lloyd Garrison’s newspaper has impacted the literary culture in America during 1831 to 1865 (Rohrbach, 2001). Garrison learned at an early age that if he was going to be effective, he had to learn how to promote his many ideas (Rohrbach, 2001). William Garrison was determined to be a successful editor and publisher. Garrison’s newspaper the Liberator would soon become a format to which he was able to voice not only his concern through the Liberator, but also helped motivate others to develop a perception in a variety of ways that express their thoughts by way of the newspaper (Rohrbach, 2001).
Augusta Rohrbach felt that Garrison was gifted in knowing exactly how to compose his message to attract readers and supporters of the Liberator (Rohrbach, 2001). During the Nineteenth Century, the Liberator became a significant product that initiated concerns about authenticity, currency and integrity in the marketplace (Rohrbach, 2001). Garrison’s newspaper included articles from shoes to candy from various advertisements, and these advertisements included enthusiastic participation on behalf of the readers on issues such as political, social, and abolition (Rohrbach, 2001).
Rohrbach also states that Garrison knew how to balance his prosperity, and not allow the need to become wealthy overshadow his principles (Rohrbach, 2001). William Garrison was the publisher of Frederick Douglas famous narrative, in addition to numerous narratives that were written about slaves (Rohrbach, 2001). Rohrbach mention in his article that the relationship between Garrison and his newspaper created a substantial amount of capitalism and moral persuasion which was an ideal instrument for humanitarian pragmatism (Rohrbach, 2001). The Augusta Rohrbach article divulged that Garrison was very gifted and talented. Rohrbach felt that Garrison knew exactly how to arrange his message to attract his many supporters of the liberator (Rohrbach, 2001).
Garrison had an enormous amount of supporters who were captivated by his newspapers (Rohrbach, 2001). Not only did Garrison papers grab many white readers, it also attracted numerous black readers who were also fascinated like Thomas Laqueur, American Historian, describe Garrison as a “Humanitarian Narrative” (Rohrbach, 2001, p.727). Laqueur disclosed that Garrison was able to compose detailed information in articles concerning significant topics that captivated and aroused the readers to take action (Rohrbach, 2001).