2. If I was CEO of Williams-Sonoma there would only be a few strategies that I would recommend. I would recommend the company continue to boost its ecommerce sales for all stores. Williams-Sonoma 's biggest gains came from its non-store business, as fourth quarter direct-to-customer net revenue increased 13.8% to $531 million, led by Pottery Barn and West Elm. E-commerce revenues jumped 18.1% to $465 million in its 2011fourth quarter (Engel, 2012). I would also want to appeal to a wider
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