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Windows Phone Marketing Case

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Windows Phone Marketing Case
The only phone with Office, Xbox LIVE®, and thousands of apps.

A marketing case study about

Microsoft Windows Phone
®

Yehia Hassan

®

20081093

Supervisor PhD Amal Nour Eddin Rouhana

© September 2012

Windows Phone windowsphone.com index+contents
Smartphone Industry: Smartphones history, Markets and Trends
Why Windows Phone?

01

Microsoft Corporation
Divisions+Products

02

Windows Phone Division
Windows Mobile
Launching+Positioning
Market Share+Rebranding

07

Windows Phone
Launching+Positioning
Features+Description
Market Segmentation+Reception

08

SWOT Analysis
Competition
iPhone+Android+BlackBerry+Symbian+webOS
Advertising Platform

12

Distribution Strategies
Manufacturers
Nokia Partnership
Developers
Carriers+Operators
Retail Stores
Advertising+Sponsorship
Budgets+Resources
Pricing Strategies
Supporting Macro Strategies
Account
Windows+Surface
Office+SharePoint
Xbox+SmartGlass
Skype

18

23

24

Updates+Future Plans
Windows Phone 7.5 Refresh
Windows Phone 8
Windows Phone 7.8

26

Market Share+Evaluation

29

smartphone industry
Technology is everywhere. There’s nobody who doesn’t watch TV, have a cellphone, or use a PC. The rapidly growing technology industry has literally exploded in the last two decades with many gadgets and products that made consumers unable even to count the products available in the market. Massive investments from major firms are pushed to deliver more high quality products, constantly raising the industry standards and inducing more improvements and advances.
Smartphones industry is still a developing industry, but in the few yeas since smartphones were first introduced, this industry proved to be a fierce battle ground for all firms involved. The technology ’s top firms are struggling to get each and every 1% of the ever growing market.
Smartphones are becoming more a daily life tool for managing, communicating, entertaining, and much more, not just a luxurious thing to have. Managers, employees, executives, students,
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