Windseva
Tourism Management 21 (2000) 643}648
Research Note
The comparative analysis of Hong Kong as an international conference destination in Southeast Asia
Hailin Qu *, Lan Li , Gilder Kei Tat Chu
School of Hotel and Restaurant Administration, College of Human Environmental Science, Oklahoma State University, Stillwater, CA 74078, USA School of Family, Consumer and Nutrition Science, Northern Illinois University, DeKalb, IL 60115, USA Department of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong
Abstract The purpose of this study was to analyze the competitiveness of Hong Kong as an international conference destination in Southeast Asia. Survey questionnaires were sent to the conference end-users, organizers, and venues in Hong Kong and Singapore to study the limitation of holding a large conference in Hong Kong, and the importance and satisfaction of site selection criteria for holding conferences in Hong Kong and Singapore. The pair mean t test was used to compare satisfaction di!erences on the selection criteria in Hong Kong and Singapore. The ANOVA analysis was conducted to identify the selection criteria perceived di!erently by end-users, organizers and venues. The "nding showed that Hong Kong was perceived as less competitive than Singapore as an international conference destination. The study suggested that Hong Kong must overcome its weaknesses and develop competitive advantages to maintain itself as an ideal international conference destination in Southeast Asia. 2000 Elsevier Science Ltd. All rights reserved.
Keywords: Convention; Conference; Meeting; Hong Kong; Singapore; Comparative
1. Introduction The Hong Kong Convention and Incentive Travel Bureau (HKCITB), a division of the Hong Kong Tourist Association (HKTA), was created in 1986 to promote conference tourism in Hong Kong. Due to good geographical location, a well-developed infrastructure system, an increasing supply of hotel rooms with wellequipped
Research Note
The comparative analysis of Hong Kong as an international conference destination in Southeast Asia
Hailin Qu *, Lan Li , Gilder Kei Tat Chu
School of Hotel and Restaurant Administration, College of Human Environmental Science, Oklahoma State University, Stillwater, CA 74078, USA School of Family, Consumer and Nutrition Science, Northern Illinois University, DeKalb, IL 60115, USA Department of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong
Abstract The purpose of this study was to analyze the competitiveness of Hong Kong as an international conference destination in Southeast Asia. Survey questionnaires were sent to the conference end-users, organizers, and venues in Hong Kong and Singapore to study the limitation of holding a large conference in Hong Kong, and the importance and satisfaction of site selection criteria for holding conferences in Hong Kong and Singapore. The pair mean t test was used to compare satisfaction di!erences on the selection criteria in Hong Kong and Singapore. The ANOVA analysis was conducted to identify the selection criteria perceived di!erently by end-users, organizers and venues. The "nding showed that Hong Kong was perceived as less competitive than Singapore as an international conference destination. The study suggested that Hong Kong must overcome its weaknesses and develop competitive advantages to maintain itself as an ideal international conference destination in Southeast Asia. 2000 Elsevier Science Ltd. All rights reserved.
Keywords: Convention; Conference; Meeting; Hong Kong; Singapore; Comparative
1. Introduction The Hong Kong Convention and Incentive Travel Bureau (HKCITB), a division of the Hong Kong Tourist Association (HKTA), was created in 1986 to promote conference tourism in Hong Kong. Due to good geographical location, a well-developed infrastructure system, an increasing supply of hotel rooms with wellequipped
References: Carben, R. (1991). Big business. Asia ¹ravel ¹rade, July, 47. Chan, K. (1994). Hotel rates expected to increase. (p. 7) Hong Kong Standard, March 12. Hill, J. (1994). New land sought for vital hotel expansion (p. 5). Hong Kong Standard, February 12. Hong Kong Tourist Association (1996). Statistics of visitors attended conferences (association meetings), exhibitions, corporate meetings and incentive travel movements to Hong Kong. Hong Kong Tourist Association. Logarta, M. T. (1993a). SISEC shines at suntec city. TravelNews Asia, February, 12. Logarta, M. T. (1993b). Singapore guns for convention business. TravelNews Asia, June, 7. Logarta, M. T. (1994). Singapore Ranking, TravelNews Asia. August, 12. Lyons, D. (1994). Hotels ' demolition threatens tourism. South China Morning Post, April 6, 15. Nunnally, J. C. (1967). Psychometric theory. New York: McGraw-Hill. 5. Limitation First, the sample size for all three target populations was relatively small. It might not fully re#ect the population at large. Second, the response rate of end-users, organizers and Directors of Sales/Marketing in Singapore was relatively low. This might reduce the representativeness of the sample.