Wine Brand
the Role and Relevance of the Wine Brand in the Creation of Value in the Wine Industry
Abstract
This essay will first of all discuss the definition or content of brand and wine brand, then clarity values that it can be created. Next, the essay will cover the function of wine brand or how it achieves creating value. Finally, the importance of position of wine brand in value creation will be discussed.
Key words brand, brand value ,brand equity, value creation, wine industry
Table of Contents
Abstract 2
Key words 2
Table of contents 3
1 Introduction 3
2 Define wine brand 4 2.1 Definition of brand 4 2.2 wine brand 5
3 Value of brand 5 3.1 Brand equity 5 3.2 Brand value 7 3.3 Brand outcomes 8 3.4 Brand Contribution 8
4 The role of wine brand in value creation 9 4.1 The function of brand in value creation 9 4.2 The function of wine brand in value creation 11 4.3 the position of wine brand in value creation 12
5 conclusion 12
Reference 12
Introduction
As one of the earliest of branded commodities, wine is branded since 4000BC and brand did generate value (Spawton, 2009). At present within the rapid changing global wine market abounded with fierce challenge, proper branding becomes a must and it plays a non-trivial role in creating value.
At first, this essay will clarify the definition or content of brand and wine brand, then discusses values that it can be created including key words of brand equity, brand value, brand contribution and brand outcome. Next, the essay will cover the function of wine brand or how it achieves creating value. Finally, the importance of position of wine brand in value creation will be discussed.
In this essay, different model of brand in value creation will be covered and discussed.
A critical analysis of roles, meaning functions and significance of brand in creating brand equity, and also the role of wine brand in wine industries will form the focus of
Abstract
This essay will first of all discuss the definition or content of brand and wine brand, then clarity values that it can be created. Next, the essay will cover the function of wine brand or how it achieves creating value. Finally, the importance of position of wine brand in value creation will be discussed.
Key words brand, brand value ,brand equity, value creation, wine industry
Table of Contents
Abstract 2
Key words 2
Table of contents 3
1 Introduction 3
2 Define wine brand 4 2.1 Definition of brand 4 2.2 wine brand 5
3 Value of brand 5 3.1 Brand equity 5 3.2 Brand value 7 3.3 Brand outcomes 8 3.4 Brand Contribution 8
4 The role of wine brand in value creation 9 4.1 The function of brand in value creation 9 4.2 The function of wine brand in value creation 11 4.3 the position of wine brand in value creation 12
5 conclusion 12
Reference 12
Introduction
As one of the earliest of branded commodities, wine is branded since 4000BC and brand did generate value (Spawton, 2009). At present within the rapid changing global wine market abounded with fierce challenge, proper branding becomes a must and it plays a non-trivial role in creating value.
At first, this essay will clarify the definition or content of brand and wine brand, then discusses values that it can be created including key words of brand equity, brand value, brand contribution and brand outcome. Next, the essay will cover the function of wine brand or how it achieves creating value. Finally, the importance of position of wine brand in value creation will be discussed.
In this essay, different model of brand in value creation will be covered and discussed.
A critical analysis of roles, meaning functions and significance of brand in creating brand equity, and also the role of wine brand in wine industries will form the focus of