Wine Consumption
Southern Peninsula Wines
Content
1. Organisation overview
a. The organisations mission or vision
b. Strategic goals of the organisation
c. Capabilities of the organisation
d. Product/s of the organisation under consideration for entry into an international market
2. Global Business Environment
a. A brief overview of the current global business environment.
a-1. Figure 1&2 wine consumption a-2. Top 10 wine consumers a-3. Changing in total wine consumption
b. Discuss any market trends or developments that are relevant or may impact on the organisation
1-a. The organisations mission or vision
A vision to establish a high quality wine facility, with boutique wines at a reasonable price, establishing long lasting customer& business relationships.
1-b. Strategic goals of the organisation
Their lives are intertwined with the business, and their goal was to create a
comfortable lifestyle for their families, enabling them to carry it on into the
next generation.
1-c. Capabilities of the organisation
Southern Peninsula wines expertise is based on cool climate viticulture
and wine making. At the 83 acre Gretten Forest estate, they have 30 acres of
vines planted and another 100 acres at Mornington vineyard is planted with
70 acres of vines, with the ability to produce a variety of wine styles.
Eddy and Frank are backed by an experienced team, with 50 employees in
total.
The winery currently produces 500,000 cases per year, but has the capacity to expand
considerably. In Australia they sell for an average of $15 per bottle.
1-d. Product/s of the organisation under consideration for entry into
Content
1. Organisation overview
a. The organisations mission or vision
b. Strategic goals of the organisation
c. Capabilities of the organisation
d. Product/s of the organisation under consideration for entry into an international market
2. Global Business Environment
a. A brief overview of the current global business environment.
a-1. Figure 1&2 wine consumption a-2. Top 10 wine consumers a-3. Changing in total wine consumption
b. Discuss any market trends or developments that are relevant or may impact on the organisation
1-a. The organisations mission or vision
A vision to establish a high quality wine facility, with boutique wines at a reasonable price, establishing long lasting customer& business relationships.
1-b. Strategic goals of the organisation
Their lives are intertwined with the business, and their goal was to create a
comfortable lifestyle for their families, enabling them to carry it on into the
next generation.
1-c. Capabilities of the organisation
Southern Peninsula wines expertise is based on cool climate viticulture
and wine making. At the 83 acre Gretten Forest estate, they have 30 acres of
vines planted and another 100 acres at Mornington vineyard is planted with
70 acres of vines, with the ability to produce a variety of wine styles.
Eddy and Frank are backed by an experienced team, with 50 employees in
total.
The winery currently produces 500,000 cases per year, but has the capacity to expand
considerably. In Australia they sell for an average of $15 per bottle.
1-d. Product/s of the organisation under consideration for entry into