Wine project
NAME
Cuvée Sir Winston Churchill Pol Roger
Country
France
Region
Champagne
Subregion
Vallé de la Marne
Village
Épernay
Estate vineyard
N/A (Producer: Pol Roger)
Grapes varieties
60 % Pinot Noir, 40 % Chardonnay
Climate Conditions
Moderate cool climate, annual average temperature 10 Celsius. Valleys can be very rainy and windy.
Soil Composition
Very Calcareous soil, limestone. The soil has perfect balance between permeability and the ability to store humidity from the rain in case of drought.
Type of wine
A dry sparkling Champagne.
Character of the wine
Fresh and complex. Has a taste of green apples and nuts.
Food Harmony
Pol Roger is good with for example oysters and caviar. The saltiness goes very well with the freshness of the champagne. Also nutty cheeses like Edam goes well with the nutty taste of this exclusive Champagne. This match can be too strong for some consumers, while others find it an interesting match.
Commercial argumentation
One of the best champagne there is with a blend of Pinot Noir and Chardonnay. Pol Roger is not only a wine, it is the gentlemen’s champagne, it gives the consumer a feeling of high excellence. As Winston Churchill would have put it “In victory, deserve it. In defeat, need it!” The vintage of 2000 is the most popular at the moment, an excellent harvest year. It has a great structure, maturity and perfectly dry. It also has a freshness that makes it a perfect choice for example appetizers like oysters and caviar. Also a good wine to match with dishes containing shellfish, fish or light meat.
Cost & Sales price
Cost & sales price: 1149 SEK=132,4 €, sales price 132,4*3=397 €
References
Climate Conditions. (2010). Retrieved on August, 19th, 2013, from Systembolaget: http://www.systembolaget.se/Dryckeskunskap/Kartboken/#/kartboken/europa/frankrike/champagne/
Soil Composition. (n.d.). Retrieved on August, 19th, 2013, from Sunny Brown, Winegeeks: http://www.winegeeks.com/articles/139
Character of
Cuvée Sir Winston Churchill Pol Roger
Country
France
Region
Champagne
Subregion
Vallé de la Marne
Village
Épernay
Estate vineyard
N/A (Producer: Pol Roger)
Grapes varieties
60 % Pinot Noir, 40 % Chardonnay
Climate Conditions
Moderate cool climate, annual average temperature 10 Celsius. Valleys can be very rainy and windy.
Soil Composition
Very Calcareous soil, limestone. The soil has perfect balance between permeability and the ability to store humidity from the rain in case of drought.
Type of wine
A dry sparkling Champagne.
Character of the wine
Fresh and complex. Has a taste of green apples and nuts.
Food Harmony
Pol Roger is good with for example oysters and caviar. The saltiness goes very well with the freshness of the champagne. Also nutty cheeses like Edam goes well with the nutty taste of this exclusive Champagne. This match can be too strong for some consumers, while others find it an interesting match.
Commercial argumentation
One of the best champagne there is with a blend of Pinot Noir and Chardonnay. Pol Roger is not only a wine, it is the gentlemen’s champagne, it gives the consumer a feeling of high excellence. As Winston Churchill would have put it “In victory, deserve it. In defeat, need it!” The vintage of 2000 is the most popular at the moment, an excellent harvest year. It has a great structure, maturity and perfectly dry. It also has a freshness that makes it a perfect choice for example appetizers like oysters and caviar. Also a good wine to match with dishes containing shellfish, fish or light meat.
Cost & Sales price
Cost & sales price: 1149 SEK=132,4 €, sales price 132,4*3=397 €
References
Climate Conditions. (2010). Retrieved on August, 19th, 2013, from Systembolaget: http://www.systembolaget.se/Dryckeskunskap/Kartboken/#/kartboken/europa/frankrike/champagne/
Soil Composition. (n.d.). Retrieved on August, 19th, 2013, from Sunny Brown, Winegeeks: http://www.winegeeks.com/articles/139
Character of
References: Climate Conditions. (2010). Retrieved on August, 21st, 2013, from Systembolaget: http://www.systembolaget.se/Dryckeskunskap/Kartboken/#/kartboken/europa/frankrike/champagne/ Soil Composition. (2010). Retrieved on August, 21st, 2013, from Systembolaget: http://www.systembolaget.se/Dryckeskunskap/Kartboken/#/kartboken/europa/frankrike/champagne/ Type of the Wine. (n.d.) Retrieved on August, 21st, 2013, from wine.com: http://www.wine.com/v6/Laurent-Perrier-Grand-Siecle/wine/8003/detail.aspx?state=FL Character of the Wine. (n.d.) Retrieved on August, 21st, 2013, from wine.com: http://www.wine.com/v6/Laurent-Perrier-Grand-Siecle/wine/8003/detail.aspx?state=FL Food Harmony. (2013). Retrieved on August, 21st, 2013, from The Drink Shop: http://www.thedrinkshop.com/products/nlpdetail.php?prodid=6067 Food Harmony. (2010). Retrieved on August, 21st, 2013, Citation taken from Fiona Beckett: http://www.matchingfoodandwine.com/news/recent/20100429/?tag=champagne Cost & Sales Price . (n.d.). Retrieved on August, 21st, 2013, from wine.com: http://www.wine.com/v6/Laurent-Perrier-Grand-Siecle/wine/8003/detail.aspx?state=AL