“Wing and a Prayer”
Case #2
This analysis is being conducted for the purpose of providing two young passionate men, with a realistic point of view of different scenarios that they shall encounter, while trying to open up, “A Wing and A Prayer”. This business is dedicated to providing the public with a mobile bungee jumping experience. They have chosen to implement their idea in Grand Bend, Ontario which we believe is a very intelligent move, as the population of Grand Bend increases ten-fold every summer for special events and festivals.
Past business experience with bungee jumping is that it is an up and coming thing to do. It has become more and more popular over the past couple of years. It is likely a very interesting event for this type of tourist town. We have taken into consideration all of the details that were given to us in the Case Scenario and this is our analysis.
SWOT ANALYSIS
Strengths
Internal External * Stefan has experience | * No Competition from other bungee cord entrepreneurs | * They have family support | * Time of the year-Summer attraction | * Both have done their homework and brainstormed | * Their location idea in Grand Bend during all the festivals and fairs in a tourist community | * Both have been previously trained and know their safety | * Advertising opportunities for local businesses |
Weaknesses
Internal External * Partnership with Zach Thompson | * Interest or demand for their type of business, Industry Attractiveness | * Not enough funds to start without borrowing and boot strapping | * Potential competition | * Far-fetched ideas | * Weather Conditions | * No business experience | * Times of the day they can operate without incurring more costs |
Opportunities
Currently there is no one