"Wings" is a song written by rapper Macklemore and produced by Ryan Lewis, from the album "The Heist "2011. The Song is a powerful story about American youth and their struggle to find their way in a culture dominated by consumerism, obsession and wanting to be" Be like Mike". It relates to many of Bruce Dawe's poems which Criticise Consumerism such as Americanized and The Not-so Good Earth.
The song 'Wings' is about the pursuit of identity through the means of consumerism "This Dream that they Sold to you..... Consumption in the veins". The song attempts to dissect our infatuation and attachment to logos, labels, brands and the fleeting happiness that is intrinsically linked to the almighty power of the purchase "This is the best day of my life". The subject he uses in the song is shoes, but its aim is to paint a broader picture of being a consumer and to trace back to Macklemore first memory of Retail infused Desire.
Consumerism Pressure The song tries to show the Obsession that American had of Michael Jordan and the Nike/Jordans Logo. He is considered the greatest players of all time, he was one of the greatest athletes of his generation and was considered instrumental in popularizing ( Americanizing the world) the NBA around the world in the 1980s and 1990s. The title of the song "Wings", is trying to represent "Air Jordan" (MJ nickname) and how he was known to be flying through his Leaping Ability. The song describes how youth in America wanted to be like Michael Jordan, and the only means of "be like Mike" were through Jordan Shoes. Nike used this obsession of being as good as him , Hypnotising youth to Buy Jordans, even through their Logo "just do it" , "My Movement told me be a consumer and i consumed it, They Told me to just do it, i Listened to what that swoosh said.....it consumes my thoughts". Macklemore displays this through the repetition of I, and how the shoes would change him to