Winner's Shift
WINNER’S SHIFT
Introduction
This report has been produced to review and analyze the two case studies mentioned “Microsoft’s lost opportunities” and “Create renewal, without it you create Detroit” to prove that “Winner’s Change” and losers don’t. A review of these organizations in concern illustrates that business’s and organizations that shift before its competitors will make lots of money than its competitors would. Today Apple has made much more money, than any other brand in the world and moved to become the World’s most valuable brand, just by shifting the market first. Taking a proactive approach lead Apple to be the world’s most valuable brand. In most cases proactive behavior has demonstrated positive consequences for people and organizations alike. (BATEMAN e CRANT, 1999)
This report has also reviewed that on the other hand companies and organizations that resist change are losing lots of money or are already bankrupt. Insufficient proactive behavior manifests itself in complacency. In both cases such resistance to change is evident. Complacency can be engendered by a lack of tough feedback from outside sources and by a long run of good performance without serious setbacks. Such factors may not constitute direct evidence of too little proactive behavior, but they hardly encourage it, and in fact tend to discourage it. (BATEMAN e CRANT, 1999) In today’s business context, overcoming such behavior in an organization is a major challenge to leadership.
This paper also continues to emphasize on the fact that organizations today need to possess the right leadership skills to identify the little changes and be better prepared for the big change well ahead of time. The leadership in organizations should possess skills to build the right team to “successfully lead change” and create the market shift, as it is strongly believed that “Winners shift and Losers don’t” (HARTUNG, 2011)
Although changing the mind set of most would be a long term
Introduction
This report has been produced to review and analyze the two case studies mentioned “Microsoft’s lost opportunities” and “Create renewal, without it you create Detroit” to prove that “Winner’s Change” and losers don’t. A review of these organizations in concern illustrates that business’s and organizations that shift before its competitors will make lots of money than its competitors would. Today Apple has made much more money, than any other brand in the world and moved to become the World’s most valuable brand, just by shifting the market first. Taking a proactive approach lead Apple to be the world’s most valuable brand. In most cases proactive behavior has demonstrated positive consequences for people and organizations alike. (BATEMAN e CRANT, 1999)
This report has also reviewed that on the other hand companies and organizations that resist change are losing lots of money or are already bankrupt. Insufficient proactive behavior manifests itself in complacency. In both cases such resistance to change is evident. Complacency can be engendered by a lack of tough feedback from outside sources and by a long run of good performance without serious setbacks. Such factors may not constitute direct evidence of too little proactive behavior, but they hardly encourage it, and in fact tend to discourage it. (BATEMAN e CRANT, 1999) In today’s business context, overcoming such behavior in an organization is a major challenge to leadership.
This paper also continues to emphasize on the fact that organizations today need to possess the right leadership skills to identify the little changes and be better prepared for the big change well ahead of time. The leadership in organizations should possess skills to build the right team to “successfully lead change” and create the market shift, as it is strongly believed that “Winners shift and Losers don’t” (HARTUNG, 2011)
Although changing the mind set of most would be a long term
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