Wireless Carriers in Canada
Business Telecommunications and Data Networks
Wireless Carriers
ADM 4378
Ge Liu (5308204) Jun Lu (6124927)
Business Telecommunications and Data Networks
Wireless Carriers
Contents Executive Summary 2 Introduction 2 Company Overview 3 Rogers Communications Inc. 3 Product and Service 4 Bell Canada 8 Product and Service 9 TELUS Corporation 11 Product and Service 11 Competitive Environment 15 Subscribers and Revenue income 16 Distribution Channel 19 Market Trend 20 Summary and Conclusion 22 Appendix 1 – Financial Statement 24 Rogers 24 Bell 25 TELUS 26 Reference 27
Executive Summary
Purpose of this report is to study the emerging and existing wireless carrier companies in Canada with the study of each company’s product and service, positioning of the product and service, product differentiation, competitive environment and the market trends for the telecommunication industry. The companies discussed in the report are the three most famous telecommunication service providers in Canada: Rogers Communication Inc, Bell Canada and Telus Corporation. According to the statistics and reports, these three companies generally dominate most of the Canadian market share for the wireless, internet and home phone services. Also they have some market shares in the United States through both expanding and acquiring small companies in the same industry there. However, with the fast development of wireless technologies and the emerging competitors, these three companies should try to position their targets and goals in order to keep their advantages not only for now, but also for the future and also facilitate the efficiency and effectiveness of customers.
Introduction
Background: The three major wireless carriers are dominating the market in Canada. However, they are competing with each other through many ways. For example, by providing better services and lowering the prices of appealing products for
Wireless Carriers
ADM 4378
Ge Liu (5308204) Jun Lu (6124927)
Business Telecommunications and Data Networks
Wireless Carriers
Contents Executive Summary 2 Introduction 2 Company Overview 3 Rogers Communications Inc. 3 Product and Service 4 Bell Canada 8 Product and Service 9 TELUS Corporation 11 Product and Service 11 Competitive Environment 15 Subscribers and Revenue income 16 Distribution Channel 19 Market Trend 20 Summary and Conclusion 22 Appendix 1 – Financial Statement 24 Rogers 24 Bell 25 TELUS 26 Reference 27
Executive Summary
Purpose of this report is to study the emerging and existing wireless carrier companies in Canada with the study of each company’s product and service, positioning of the product and service, product differentiation, competitive environment and the market trends for the telecommunication industry. The companies discussed in the report are the three most famous telecommunication service providers in Canada: Rogers Communication Inc, Bell Canada and Telus Corporation. According to the statistics and reports, these three companies generally dominate most of the Canadian market share for the wireless, internet and home phone services. Also they have some market shares in the United States through both expanding and acquiring small companies in the same industry there. However, with the fast development of wireless technologies and the emerging competitors, these three companies should try to position their targets and goals in order to keep their advantages not only for now, but also for the future and also facilitate the efficiency and effectiveness of customers.
Introduction
Background: The three major wireless carriers are dominating the market in Canada. However, they are competing with each other through many ways. For example, by providing better services and lowering the prices of appealing products for