Module Title: Global Marketing Management
Module Code: MOD003470 Level: 7
Academic Year: 2014/15 Semester: 2
Module Tutor: Sandie Deshpa
Total Word limit: 3000 +/- 10%
Written assignments must not exceed the specified maximum number of words. All assignments which do so will be penalised. The penalty will be the deduction of marks at the Marker’s judgement.
Submission Date: This assignment must be received by no later than 5pm on the 12.05.2015.
Work submitted after this date will receive a mark of 0 unless an extension has been approved in advance of this deadline.
Requests for short-term extensions will only be considered in the case of illness or other cause considered valid by the Student Adviser. These must normally be received and agreed by Student Adviser in writing at least twenty four hours prior to the deadline.
Please refer to the Academic Regulations or your Student Handbook for full details.
Further details: This assignment must be completed individually. This assignment must be attached to a completed University Assignment Cover Sheet.
All assignments must be submitted via TURNITIN. You are advised to keep a copy of your TURNITIN receipt. The Harvard Referencing system must be used.
Background:
India Clears IKEA's $1.95 Billion Investment Plan
By
RAJESH ROY
May 2, 2013 11:39 a.m. ET
NEW DELHI--India on Thursday approved Swedish furniture retailer IKEA's proposal to invest 105 billion rupees ($1.95 billion) in the country to open 25 stores, Information and Broadcasting Minister Manish Tewari said.
The company's planned investment is the largest by a foreign retailer in India since the country amended its laws in late 2011 to allow 100% foreign ownership in single-brand retail ventures. Before that, foreign companies were allowed to own only up to a 51% stake in such retail operations.
Thursday's approval from the Cabinet