WiTricity Maketing 301 Plan
Manal Taha
Marketing 301
Professor Flemming
Marking Plan
Executive Summary
The story of this company began since Professor Marin Soljačić phone was alerting him that there is no battery charge in his phone. Then he started thinking there must be a way that the phone should be able to charge itself on its own. But to make this reality, he would have to find a way to transfer power from the existing wired setup to the phone without wires. He stared thinking of physics and how he can make his dream become reality. Their studies concluded that using resonant magnetic coupling, a method in which power is transferred from one object to another across oscillating magnetic fields. WiTricity Corporation was launched in 2007 to carry this technology forward from the MIT laboratories to commercial production.
WiTricity is a prevailing company with full service transferring mobile wireless power in a way that is both practical and safe service dedicated to consistently providing high customer satisfaction by rendering reliable technology. We will provide 24 hours assistant hotline with quick response. We also provide an online website granting our latest technologies, gadgets, and equipment’s. We have special offers for new customers, low income customers, new businesses and college student discounts for those that join our new innovations of wireless electricity.
WiTricity mission is to provide the customer with the most pleasant new wireless power experience in St. Croix area. In addition to introducing new technology that strives to ensure complete customer satisfaction, WiTricity will be set up to provide an environment with adequate energy. The market research indicates that a new source of power is required, WiTricity is in large demand by the St. Croix Community. Having a superior service as it will be the second electric company, will allow WiTricity to quickly gain market share.
Situation Analysis
WiTricity is entering their first year as a startup business. The
Marketing 301
Professor Flemming
Marking Plan
Executive Summary
The story of this company began since Professor Marin Soljačić phone was alerting him that there is no battery charge in his phone. Then he started thinking there must be a way that the phone should be able to charge itself on its own. But to make this reality, he would have to find a way to transfer power from the existing wired setup to the phone without wires. He stared thinking of physics and how he can make his dream become reality. Their studies concluded that using resonant magnetic coupling, a method in which power is transferred from one object to another across oscillating magnetic fields. WiTricity Corporation was launched in 2007 to carry this technology forward from the MIT laboratories to commercial production.
WiTricity is a prevailing company with full service transferring mobile wireless power in a way that is both practical and safe service dedicated to consistently providing high customer satisfaction by rendering reliable technology. We will provide 24 hours assistant hotline with quick response. We also provide an online website granting our latest technologies, gadgets, and equipment’s. We have special offers for new customers, low income customers, new businesses and college student discounts for those that join our new innovations of wireless electricity.
WiTricity mission is to provide the customer with the most pleasant new wireless power experience in St. Croix area. In addition to introducing new technology that strives to ensure complete customer satisfaction, WiTricity will be set up to provide an environment with adequate energy. The market research indicates that a new source of power is required, WiTricity is in large demand by the St. Croix Community. Having a superior service as it will be the second electric company, will allow WiTricity to quickly gain market share.
Situation Analysis
WiTricity is entering their first year as a startup business. The