The Culture is unique and a major reason for Gore's Success. The objective of Gore is to make money and have fun.
To arrive at this, Bill Gore proposes a structure where everyone shares the same title of “associate.” There are neither chains of command nor channels of communication.
Leaders replace the idea of “bosses.” Associates choose to follow leaders rather than have bosses assigned to them.
Bill explains in a newspaper: “You promote yourself by gaining knowledge and working hard, everyday. There is no competition, except with yourself."