Matt Archey
Kevin Drakes
GurpreetKingra
Nitin Sharma
MBA -513
2010-04-10
2.Executive Summary
About the Case
About Wolf Motors
Key Aspects of Supply Chain
Supply Chain Model/Relationships
Discussion/Conclusion
3.About the Case
This case throw light on the fourth dealership of Wolf Motors, which was the first auto supermarket in the network of dealerships of the Company. John Wolf, the president of the company was really excited about this new dealership which served a metropolitan area of 400,000 people. This newly supermarket differed from traditional auto market as it sold full line of Chevrolets, Nissans, and Volkswagens. Whereas traditional auto dealerships sold multiple makes of automobiles at the same location.
4.About Wolf Motors
Wolf motors was established 15 years back with the purchase of a bankrupt Ford dealership
It had grown steadily in size and in reputation
Company had established a solid reputation for servicing, diagnosing, and repairing vehicles correctly in timely manner
5.Attributes behind Success of Wolf Motors
Volume
Marketing Approach
After sale service
6.Facility
An award winning repair facility.
- highly qualified, well trained staff
The latest automotive diagnostic technology.
- latest tools and techniques to support service activities
Better accommodation to customers.
- free coffee, children play area
Free shuttle service
7.Goods
New cars
Car buying
Car for sales
Batteries
Alternators
Air-conditioners
Refrigeration fluids
Antifreezes
Oils
Lubricants
Fan belts
Hold inventory based on forecasts derived from historical data.
Inventory depends upon the seasonal factor.
Each dealer purchased its own parts and materials.
8.Services
Explicit Services
Brake Services
Engine services and repair
Transmission Service & Repair
Electrical systems service and repair
Steering & Suspension Services
Heating & Cooling Services
Alternators,