Wolfgang Keller
WOLFGANG KELLER AT KONIGSBRAU-HELLAS A.E.
Individual Case Analysis
“Leadership is the art of getting someone else to do what you want done because he wants to do it” – Dwight D. Eisenhower
Leadership styles vary from person to person. A person’s leadership style is indicative of that person’s personality. Like personalities, some leadership styles clash. Wolfgang Keller and Dimitri Petrou are an example of clashing leadership styles. Keller, an autocratic leader, manages differently than Petrou, a delegative leader.
WOLFGANG KELLER: The Autocratic Leader
Wolfgang Keller is a young leader who experienced success early on in his career by turning around a small subsidiary in Greece then later a larger subsidiary in a short amount of time. Keller “had a reputation as a successful hands-on-manager.” This reputation led him to Konigsbrau’s Greek subsidiary. Here it was his job to turn around this struggling segment.
To turn this segment around Keller introduced a new marketing strategy. This strategy focused on distributor relationships, at the service and retail levels. The implementation of this new strategy was the responsibility of Dimitri Petrou, Keller’s subordinate. Keller did not consult with Petrou on the formation of this strategy and micromanaged the implementation to be sure it was getting done the way Keller had envisioned.
This micromanagement leadership style is consisted with an autocratic leadership style. An autocratic leader makes decisions alone without asking for the suggestions or opinions of the employees. Keller fits this description, demonstrating an autocratic leadership style in both previous positions and his current positions. In an authoritative role, Keller makes the key decisions to achieve the desired results while overcoming obstacles. While successful outcomes are achieved, Keller does not recognize team contributions or reward team members, nor does he provide clear direction or emotional support for those team
Individual Case Analysis
“Leadership is the art of getting someone else to do what you want done because he wants to do it” – Dwight D. Eisenhower
Leadership styles vary from person to person. A person’s leadership style is indicative of that person’s personality. Like personalities, some leadership styles clash. Wolfgang Keller and Dimitri Petrou are an example of clashing leadership styles. Keller, an autocratic leader, manages differently than Petrou, a delegative leader.
WOLFGANG KELLER: The Autocratic Leader
Wolfgang Keller is a young leader who experienced success early on in his career by turning around a small subsidiary in Greece then later a larger subsidiary in a short amount of time. Keller “had a reputation as a successful hands-on-manager.” This reputation led him to Konigsbrau’s Greek subsidiary. Here it was his job to turn around this struggling segment.
To turn this segment around Keller introduced a new marketing strategy. This strategy focused on distributor relationships, at the service and retail levels. The implementation of this new strategy was the responsibility of Dimitri Petrou, Keller’s subordinate. Keller did not consult with Petrou on the formation of this strategy and micromanaged the implementation to be sure it was getting done the way Keller had envisioned.
This micromanagement leadership style is consisted with an autocratic leadership style. An autocratic leader makes decisions alone without asking for the suggestions or opinions of the employees. Keller fits this description, demonstrating an autocratic leadership style in both previous positions and his current positions. In an authoritative role, Keller makes the key decisions to achieve the desired results while overcoming obstacles. While successful outcomes are achieved, Keller does not recognize team contributions or reward team members, nor does he provide clear direction or emotional support for those team