Women Role

International Review of Business and Social Sciences www.irbss.org

Vol. 1, No. 9, Aug 2012 [68-76] ISSN: 2226-4124

FACTORS AFFECTING BUYING BEHAVIOR OF FEMALES FOR PURCHASE OF COSMETICS
(A Study of Universities Female Students from Peshawar Pakistan)

SHAHZAD KHAN PhD Scholar International Islamic University Islamabad Pakistan [e-mail]

FARYAL NOOR MS Scholar City University of Science I-T Peshawar Pakistan [e-mail]

Abstract The main aim of this research is to find out that what are the key factors that influence of buying behavior of females for cosmetics in Peshawar Pakistan. There are eleven factors identified from previous studies i,e price, quality, motivation, product information, attitude, culture, consumer resources, personality, brand image, group & family & purchasing adviser. On the basis of independent variables 11 hypothesis were developed. A structured self administered Questionnaire distributed among 110 female students of three universities. Model summary, ANOVA & co-relation has used in this study with the help of SPSS version 20.0. The findings of this study showed that the quality, brand image & personality have a strong association with buying behavior of female for purchase of cosmetic in Peshawar Pakistan. The research result proved that there is a positive & significant relationship between these factors price, quality, motivation, product information, attitude, culture, consumer resources, personality, brand image, group & family & purchasing advisor. Key Words: Female Buying Behavior, Cosmetics, Peshawar Region.

Introduction Olden time illustrate that cosmetics have been used from the very starting. Recently it was set this current name “Cosmetics.” Cosmetics have been used very frequently and properly. It has been used in diverse kinds for a long time. To state an instance, the long tradition of cosmetics, its basis was setup in china in the forth era B.C. Loveliness is the requirement of

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