Women's Weight: The Tobacco Industry

The tobacco industry has not helped women on the issue of weight. The tobacco industry has also used women of slim size rather than using women of a more natural size. In the 1920s Lucky Strikes cigarettes capitalized on this mentality of women by advertising their cigarette with the power to stay slim by smoking. Lucky Strikes used slogans like “Reach for a Lucky instead of a sweet” to market the cigarette to women who are self-conscious. Lucky Strikes also used imagery portraying a woman who is thin with the shadow of a fat woman to demonstrate that Lucky’s cigarettes are healthy. Although there have been several advertisements throughout the decades showcasing thin and attractive women in cigarette advertisements, rarely any make direct