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Woolworths

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Woolworths
1. Executive Summary

The purpose of this report is to provide a strategic analysis of Woolworths in its Australian retailing and grocery industry. There are some external factors can be affected to Woolworths strategy. To be analyzed how these factors impact to Woolworths strategies we would use Porter forces five models as a framework for analysis. They are threats of new entrants and substitute products, rivalry among competing established competitors, threat of substitutes and bargaining power of Woolworths’ suppliers and customers.

This report also provides the company situation analysis which will be analyzed the internal environments of Woolworths. In this analysis, we will use SWOT analysis which includes the strengths, weaknesses, opportunities, and threats Woolworths possesses. Woolworths’ scope of operations, size of business is also one of the internal analysis Woolworths has to analyze in order to grab opportunities and avoid threats. Besides, it is also given a brief analysis of Woolworths current strategy in order to response their competitor’s strategies.
This report also provides some recommendations for Woolworths in order for it to stay competitive in its retailing industry, such as establishing loyalty programs for its customers and managing its efficiency in order to sustain its core competencies for its long-term success. Finally, analyzing the financial performance and stakeholder analysis by using graphs and quantitative data have been used to support the report. The major finding this analysis is proving the stable financial conditions of Woolworths as well as the interests of stakeholders. , It means that Woolworths have a good economy condition based on its financial position, so it caused to the benefits for its stakeholders.

2. Introduction The purpose of this report is to define how successful is Woolworths in the their current respective industry sector - Consumer Goods Retail in Australia; and to predict and analyze how



References: 2. Beaumont, W., 2004, ‘Woolworths targets both sides of the road at Neutral Bay with new store opening’, Retail World, Vol. 59, p. 10. 6. BusinessNewsArticles.au, 2010, ‘Woolies Delivers Online Grocery Shopping To Townsville’, Business - Online Retail, retrieved 2 January 2010, . 7. Datamonitor, 2007, “Company Profile”, Woolworths Limited, 23 March, pp. 15-17. 18. Miranda, M.J., Konya, L. & Havrila, I., 2005 , ‘Shoppers’ satisfaction levels are not the only key to store loyalty’, Marketing Intelligence & Planning, Vol. 23, p. 220. 19. NamNews, 2010, ‘AUSTRALIA: Woolworths Cheers Investors With Strong H1, Share Buyback Plan’, Retail News, retrieved 7 January 2011. . 20. Namnews, 2010, ‘AUSTRALIA: Woolworths Widens Milk Supply Net’, retrieved 10 January 2011, http://www.kamcity.com/namnews/asp/newsarticle.asp?newsid=54197. 22. Porter, M.E., 1979, ‘How competitive forces shape strategy’, Harvard Business Review, Vol. 57, p. 137. 25. Woolworths Limited, 2010, ‘Corporate Responsibility Report 2010’, viewed on 28 December 2010, < http://thomson.mobular.net/thomson/7/3022/4370/>.

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