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Woolworths

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Woolworths
Semester Project Report
PRT503 Entrepreneurship for Professionals

Executive Summary
This report is about the research on Australian major retailing company, Woolworths Limited. Woolworths Limited is not only available in Australia; Woolworths also has business chain in United State, United Kingdom, New Zealand, Hong Kong and India (Woolworths_Limited 2009). The successful of Woolworths Limited had been the main focus of this research. There are five parts in this proposal. This first section of this proposal will discuss about the purpose of research and the scope or areas of the research. In the next section, organisation background will be discussed. The understanding of the organisation’s goals and objectives will be the guide for further research. Next, the understanding of the organisation’s business environment is essential because it is the areas or topics that will be analysis and research in the project. This section contains of organisation’s products and services description, organisation, successful initiatives and failed initiatives, and organisation structure chart. Besides, the organisation current status will be discussed too. For example, the business environments of the organisation will be included in this report, such as corporate responsibilities and sustainability; public interest; the organisation market place; stakeholder engagement; corporate governance and the business internal and external operating environment. The other topics, such as competitor, financial status, organisation innovation, organisation strategic success factor and risks, will be also included in this section. In addition, be aware of the importance of organisation strategies in achieving successful in the business, organisation strategies will be discussed. This includes marketing strategies and business level strategies. Of course, the organisation future growth and challenge will be discussed by using different analysis techniques and tools. Recommended

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    Table of contents 1.EXECUTIVE SUMMARY 2.INTRODUCTION 3.HISTORY 4.CORE VALUES 5.BUSSINESS OVERVIIEW 5.1.Market 5.1.1.Specialist 5.1.2.Mainstream/lifestyle 5.1.3.General merchandise retailers 5.2.Market participants: retailers 5.3.Market participants: wholesalers/brand competitors 5.4.List of Major Competitors in the industry (Australian stores New Zealand stores) 6.CUSTOMER TRENDS 7.BUSINESS MODEL 8.MARKETING ACTIVITY AND PRODUCT STRATEGY 8.1.Marketing activity 8.2.Brand planning 8.3.Customer research 9.BRAND HIGHLIGHTS 9.1.Brand recognition 9.2.A market leader in Australia and New Zealand 9.3.Technical products with wide market appeal 9.4.Distinct advantages from Vertical integration 9.5.Attractive and stable margins 9.6.Significant store rollout potential 10.FUTURE VISION 10.1.New store rollout 10.2.Upgrade existing store network 10.3.Target stores 10.4.Introducing new products 10.5.Grow and Maximise the Customer Database 11.CUSTOMER CATEGORIES 11.1.Young Go-Getters 11.2.Adventurous Families 11.3.Older Outdoor Enthusiasts 12.OPERATIONAL EFFICIENCIES 13.RESOURCES / CAPABILITIES 14.COMPANY.S PRODUCTS 15.GOVERNANCE SYSTEM 15.1.Board Charter 15.2.Code of Conduct 15.3.Continuous Disclosure Policy 15.4.Securities Trading Policy 15.5.Audit and Risk Committee 15.6.Remuneration and Nomination Committee 15.7.Communications Strategy 16.ANALYSIS 16.1.Key investment risks on the company and Challenges 17.SPONSORSHIPS 18.CONCLUSION 19.REFERENCES / BIBLIOGRAPHY 1. EXECUTIVE SUMMARY…

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