PRT503 Entrepreneurship for Professionals
Executive Summary
This report is about the research on Australian major retailing company, Woolworths Limited. Woolworths Limited is not only available in Australia; Woolworths also has business chain in United State, United Kingdom, New Zealand, Hong Kong and India (Woolworths_Limited 2009). The successful of Woolworths Limited had been the main focus of this research. There are five parts in this proposal. This first section of this proposal will discuss about the purpose of research and the scope or areas of the research. In the next section, organisation background will be discussed. The understanding of the organisation’s goals and objectives will be the guide for further research. Next, the understanding of the organisation’s business environment is essential because it is the areas or topics that will be analysis and research in the project. This section contains of organisation’s products and services description, organisation, successful initiatives and failed initiatives, and organisation structure chart. Besides, the organisation current status will be discussed too. For example, the business environments of the organisation will be included in this report, such as corporate responsibilities and sustainability; public interest; the organisation market place; stakeholder engagement; corporate governance and the business internal and external operating environment. The other topics, such as competitor, financial status, organisation innovation, organisation strategic success factor and risks, will be also included in this section. In addition, be aware of the importance of organisation strategies in achieving successful in the business, organisation strategies will be discussed. This includes marketing strategies and business level strategies. Of course, the organisation future growth and challenge will be discussed by using different analysis techniques and tools. Recommended