work
Importance of branding for brand preference
Brand preference as previously discussed that depends on the customer’s choice of one product over and another product on the basis of product features. These features are created by focusing on branding of a product so that customer can recall it easily. The word “brand”is revealed from the word of “brandr” which is the word of Old Norse which means that to burn as. Farmers used to indentify their animals and livestock by marking them and stamp them with a burning steel rode so they can declare their ownership of that animal they called it brandr (Keller, 2003). So now in today’s market it become a critical task for marketing managers to build and maintain a brandin order to make the successful brand. When the brand name is strong it will become a tool for mangers to dominate the market and it will have sustainable competitive advantage which is dynamic reason for any business growth and also helpful in long term vision.
Introduction
The word “brand” is revealed from the Old Norse word “brandr” which means to burn as brands were and still are the means by which livestock owners mark their animals to identify ownership said Keller (2003).Building and maintaining a brand is the critical task for marketing managers as they need to consider lots of aspects to make the brand successful they added. A strong brand name is the tool to dominate the market and to have sustainable competitive advantage which is vital for any business growth.
This report aims to define the concept of branding, its advantages /disadvantages, brand strategy decisions and finally sustainable competitive advantage.
Brand
Kelly (2008) defined brand as “a name, term, design, symbol or any other features that identifies one seller’s good or service as distinct from those of other seller”.
Capon & Hulbert (2001) defined brand as “they are distinguishing names and symbols, such as logos, trademarks, package designs and spokespersons”.
In terms
Brand preference as previously discussed that depends on the customer’s choice of one product over and another product on the basis of product features. These features are created by focusing on branding of a product so that customer can recall it easily. The word “brand”is revealed from the word of “brandr” which is the word of Old Norse which means that to burn as. Farmers used to indentify their animals and livestock by marking them and stamp them with a burning steel rode so they can declare their ownership of that animal they called it brandr (Keller, 2003). So now in today’s market it become a critical task for marketing managers to build and maintain a brandin order to make the successful brand. When the brand name is strong it will become a tool for mangers to dominate the market and it will have sustainable competitive advantage which is dynamic reason for any business growth and also helpful in long term vision.
Introduction
The word “brand” is revealed from the Old Norse word “brandr” which means to burn as brands were and still are the means by which livestock owners mark their animals to identify ownership said Keller (2003).Building and maintaining a brand is the critical task for marketing managers as they need to consider lots of aspects to make the brand successful they added. A strong brand name is the tool to dominate the market and to have sustainable competitive advantage which is vital for any business growth.
This report aims to define the concept of branding, its advantages /disadvantages, brand strategy decisions and finally sustainable competitive advantage.
Brand
Kelly (2008) defined brand as “a name, term, design, symbol or any other features that identifies one seller’s good or service as distinct from those of other seller”.
Capon & Hulbert (2001) defined brand as “they are distinguishing names and symbols, such as logos, trademarks, package designs and spokespersons”.
In terms