Work on Pom
TAJ People’s Philosophy:
A case study analysis report prepared for Dr. Debdulal Thakur
Submitted in partial fulfilment of the requirements of
Principles of Management
(Course Code: MGTS F211)
April 2013
Members
NAME MEMBERS I.D
1. E.V.R Nikhil........................................................2011B1A1673G
2. SathyaAnurag S...............................................2011B1A8688G
3. Trishu Dey...........................................................2011B1A7689G
4. Manasi P Kane...................................................2011B1A8460G
5. PradyumnaRaparti.........................................2011B1A8668G
6. Jyotsna Kochar....................................................2011B1A8695G
7. B.Shardul..............................................................2011B1A4666G
8. Kartik S..................................................................2011B1A4671G
9. Srinivas..................................................................2011C6PS608G
10. Akshay Sethi.......................................................2011B1A3665G
TABLE OF CONTENTS
I) Introduction
II) SWOT analysis
III) Porter's five forces
IV) Taj people philosophy
V) STAR system
VI) Strategic benefits of TPP
VII) Future plans
VIII) Conclusion + Recommendations
INTRODUCTION:
TAJ Hotels Resorts and Palace, is an Indian chain of hotels and resorts headquartered in the Oxford House in Mumbai. This company is a part of the Tata Group, one of India's largest business conglomerates.
JamshetjiNusserwanji Tata, founder of the Tata Group, opened the TajMahal Palace & Tower, the first Taj property and the first Taj hotel, on December 16, 1903. The building overlooks the Arabian Sea. He was inspired to open the grand luxury hotel after an incident involving racial discrimination at the Watson's Hotel in Mumbai, where he was refused entry as the hotel
A case study analysis report prepared for Dr. Debdulal Thakur
Submitted in partial fulfilment of the requirements of
Principles of Management
(Course Code: MGTS F211)
April 2013
Members
NAME MEMBERS I.D
1. E.V.R Nikhil........................................................2011B1A1673G
2. SathyaAnurag S...............................................2011B1A8688G
3. Trishu Dey...........................................................2011B1A7689G
4. Manasi P Kane...................................................2011B1A8460G
5. PradyumnaRaparti.........................................2011B1A8668G
6. Jyotsna Kochar....................................................2011B1A8695G
7. B.Shardul..............................................................2011B1A4666G
8. Kartik S..................................................................2011B1A4671G
9. Srinivas..................................................................2011C6PS608G
10. Akshay Sethi.......................................................2011B1A3665G
TABLE OF CONTENTS
I) Introduction
II) SWOT analysis
III) Porter's five forces
IV) Taj people philosophy
V) STAR system
VI) Strategic benefits of TPP
VII) Future plans
VIII) Conclusion + Recommendations
INTRODUCTION:
TAJ Hotels Resorts and Palace, is an Indian chain of hotels and resorts headquartered in the Oxford House in Mumbai. This company is a part of the Tata Group, one of India's largest business conglomerates.
JamshetjiNusserwanji Tata, founder of the Tata Group, opened the TajMahal Palace & Tower, the first Taj property and the first Taj hotel, on December 16, 1903. The building overlooks the Arabian Sea. He was inspired to open the grand luxury hotel after an incident involving racial discrimination at the Watson's Hotel in Mumbai, where he was refused entry as the hotel