works cited list
Works Cited:
Books
Calupitan, Eleanore A. Principles of Advertisements for Filipinos. Manila: Gic Enterprises, 1972.
Campbell, William Giles, Stephen Ballou, and Carole Slade. Form and Style: Theses, Reports, Term Papers. 8th Ed. Philippines: Houghton Mifflin Co., 1991.
Cook, Guy. The Discourse of Advertising. London and New York: Routledge, 1992.
Dela Torre, Visitacion. Advertising in the Philippines: It’s Historical, Cultural, and Social Dimensions. Manila: V.R. dela Torre, 1989.
Ellmore, Terry. NTC’s Mass Media Dictionary. Illinois: NTC Publishing Group, 1996.
Fairclough, Norman. Media Discourse. Great Britain: Edward Arnold, 1995.
Gee, James Paul. An Introduction to Discourse Analysis: Theory and Method. London: Routledge, 1999.
Hepner, Harry Walker. Advertising: Creative Communication with Consumers. New York: McGraw-Hill Book Co., 1964.
Jakobson, Roman. “Closing Statement: Linguistics and Poetics.” Style in Language. Thomas Sebeok, ed. Cambridge, Massachusetts: Technology Press of Massachusetts Institute of Technology, 1960.
Johnson, Burke and Larry Christensen. Educational Research: Quantitative and Qualitative Approaches. USA: Allyn & Bacon, 2000.
Kaplan, Jeffrey P. English Grammar: Principles and Facts. Englewood Cliffs, New Jersey: Prentice Hall, 1989.
Mahnke, Frank H. and Rudolf H. Mahnke. Color and Light in Man-made Environments. New York, USA: Van Nostrand Reinhold, 1993.
Martineau, Peirre. Motivation in Advertising. USA: McGraw Hill Book Co. Inc., 1957.
O’Shaughnessy, John and Nicholas Jackson O’Shaughnessy. Persuasion in Advertising. London and New York: Routledge, 2004.
Patton, Michael. Qualitative Evaluation and Research Methods. Newbury Dark, Ca.: Sage, 1990.
Sanchez, C. A. Methods and Techniques of Research. Revised Ed. Philippines: REX Printing Company, 2002.
Schiffrin, Deborah. Approaches to Discourse. Oxford: Blackwell, 1994.
Sharpe, Deborah T. The Psychology of Color and Design. USA: Nelson-Hall Company, 1974.
Tellis,
Books
Calupitan, Eleanore A. Principles of Advertisements for Filipinos. Manila: Gic Enterprises, 1972.
Campbell, William Giles, Stephen Ballou, and Carole Slade. Form and Style: Theses, Reports, Term Papers. 8th Ed. Philippines: Houghton Mifflin Co., 1991.
Cook, Guy. The Discourse of Advertising. London and New York: Routledge, 1992.
Dela Torre, Visitacion. Advertising in the Philippines: It’s Historical, Cultural, and Social Dimensions. Manila: V.R. dela Torre, 1989.
Ellmore, Terry. NTC’s Mass Media Dictionary. Illinois: NTC Publishing Group, 1996.
Fairclough, Norman. Media Discourse. Great Britain: Edward Arnold, 1995.
Gee, James Paul. An Introduction to Discourse Analysis: Theory and Method. London: Routledge, 1999.
Hepner, Harry Walker. Advertising: Creative Communication with Consumers. New York: McGraw-Hill Book Co., 1964.
Jakobson, Roman. “Closing Statement: Linguistics and Poetics.” Style in Language. Thomas Sebeok, ed. Cambridge, Massachusetts: Technology Press of Massachusetts Institute of Technology, 1960.
Johnson, Burke and Larry Christensen. Educational Research: Quantitative and Qualitative Approaches. USA: Allyn & Bacon, 2000.
Kaplan, Jeffrey P. English Grammar: Principles and Facts. Englewood Cliffs, New Jersey: Prentice Hall, 1989.
Mahnke, Frank H. and Rudolf H. Mahnke. Color and Light in Man-made Environments. New York, USA: Van Nostrand Reinhold, 1993.
Martineau, Peirre. Motivation in Advertising. USA: McGraw Hill Book Co. Inc., 1957.
O’Shaughnessy, John and Nicholas Jackson O’Shaughnessy. Persuasion in Advertising. London and New York: Routledge, 2004.
Patton, Michael. Qualitative Evaluation and Research Methods. Newbury Dark, Ca.: Sage, 1990.
Sanchez, C. A. Methods and Techniques of Research. Revised Ed. Philippines: REX Printing Company, 2002.
Schiffrin, Deborah. Approaches to Discourse. Oxford: Blackwell, 1994.
Sharpe, Deborah T. The Psychology of Color and Design. USA: Nelson-Hall Company, 1974.
Tellis,
Cited: Campbell, William Giles, Stephen Ballou, and Carole Slade. Form and Style: Theses, Reports, Term Papers. 8th Ed. Philippines: Houghton Mifflin Co., 1991. Cook, Guy. The Discourse of Advertising. London and New York: Routledge, 1992. Dela Torre, Visitacion. Advertising in the Philippines: It’s Historical, Cultural, and Social Dimensions. Manila: V.R. dela Torre, 1989. Ellmore, Terry. NTC’s Mass Media Dictionary. Illinois: NTC Publishing Group, 1996. Fairclough, Norman. Media Discourse. Great Britain: Edward Arnold, 1995. Gee, James Paul. An Introduction to Discourse Analysis: Theory and Method. London: Routledge, 1999. Hepner, Harry Walker. Advertising: Creative Communication with Consumers. New York: McGraw-Hill Book Co., 1964. Jakobson, Roman. “Closing Statement: Linguistics and Poetics.” Style in Language. Thomas Sebeok, ed. Cambridge, Massachusetts: Technology Press of Massachusetts Institute of Technology, 1960. Johnson, Burke and Larry Christensen. Educational Research: Quantitative and Qualitative Approaches. USA: Allyn & Bacon, 2000. Kaplan, Jeffrey P. English Grammar: Principles and Facts. Englewood Cliffs, New Jersey: Prentice Hall, 1989. Mahnke, Frank H. and Rudolf H. Mahnke. Color and Light in Man-made Environments. New York, USA: Van Nostrand Reinhold, 1993. Martineau, Peirre. Motivation in Advertising. USA: McGraw Hill Book Co. Inc., 1957. O’Shaughnessy, John and Nicholas Jackson O’Shaughnessy. Persuasion in Advertising. London and New York: Routledge, 2004. Patton, Michael. Qualitative Evaluation and Research Methods. Newbury Dark, Ca.: Sage, 1990. Sanchez, C. A. Methods and Techniques of Research. Revised Ed. Philippines: REX Printing Company, 2002. Schiffrin, Deborah. Approaches to Discourse. Oxford: Blackwell, 1994. Sharpe, Deborah T. The Psychology of Color and Design. USA: Nelson-Hall Company, 1974. Tellis, Gerard J. Effective Advertising: Understanding When, How, & Why Advertising Works. USA: Sage Publications, Inc., 2004. Vestergaard, Torben and Kim Schroder. The Language of Advertising. Great Britain: Basil Blackwell, 1985. Wells, William, John Burnett and Sandra Moriarty. Advertising Principles and Practice. 5th ed. New Jersey: Prentice Hall, 2000. Zulueta, Francisco and N. E. Costales, Jr. Methods of Research, Thesis Writing, and Applied Statistics. Manila: National Book Store, 2006. Hall, Bruce. “A New Model for Measuring Advertising Effectiveness.” Journal of Advertising Research (March-April 2002): 23-31. Morris, Jon D. et.al. “The Power of Affect: Predicting Intention.” Journal of Advertising Research. (May-June 2002): 7-17. Natividad, Nilda. “Perceived Effect of Mass Media Advertisements Using Food and Nutrition Messages on the Buying Practices of Semi-Urban Housewives.” M.A. Thesis: UP College of Home Economics, 1981. Villarama, Ma. Rowena. “Factors Affecting Processing of Print Advertisements and their Effect on Attitude Change.” M.A. Thesis: College of Social Science and Philosophy, 2001. Kapica, Jack. “The Secret Language of Fonts.” Globe and Mail Update (13 June 2001). May 2006. .