Worksheet 4
Part 4 Distribution Decisions Worksheet
Method
Preferred distribution method
Direct Intermediaries
If applicable, number of channels
Dual channels
Multiple channels
Channel alliances
Nontraditional channels
Costs
Variable distribution costs will affect price of end product to consumer?
Yes No
Describe the role cost will play in your distribution method:
It won’t affect the price because Proton use direct distribution method. Proton will use their own channels (Web, Showroom, and other marketing channels) to market their products. There are no third party beside Proton and consumer.
Intensity
Choose a level of intensity for your distribution efforts
Intensive Selective Exclusive
Rationale for choice:
Proton build their dealership showroom in some areas and not too much. Showroom made as good and interesting as possible and be able to attract customers to come and buy their products. The intensity level was chosen to increase the value and pride of the proton itself. To facilitate the consumers, Proton should also provide adequate website for the convenience of users when trying to purchase products via the Internet
Distribution Facilities
Global distribution facilities needed? Yes No
Warehouses needed? Yes No
If yes, number of warehouses: 5
List warehouse locations:
North Malaysia, Kedah
Central Malaysia, Selangor
South Malaysia, Johor
Borneo Island, Sabah
Jakarta, Indonesia
Fulfillment services Yes No
Packing companies Yes No
Transportation firms Yes No
Billing services Yes No
List other channel facilitators you anticipate needing: Goods Insurance
Will you distribute your product through a retail location? Yes No
If yes, what type of retail location will you use (select all that apply)? Chain store
Specialty store
Franchise
Department store
Discount store
Supermarket
Convenience store
Drugstore
Warehouse club
Restaurant
Factory outlet
Will you distribute your
Method
Preferred distribution method
Direct Intermediaries
If applicable, number of channels
Dual channels
Multiple channels
Channel alliances
Nontraditional channels
Costs
Variable distribution costs will affect price of end product to consumer?
Yes No
Describe the role cost will play in your distribution method:
It won’t affect the price because Proton use direct distribution method. Proton will use their own channels (Web, Showroom, and other marketing channels) to market their products. There are no third party beside Proton and consumer.
Intensity
Choose a level of intensity for your distribution efforts
Intensive Selective Exclusive
Rationale for choice:
Proton build their dealership showroom in some areas and not too much. Showroom made as good and interesting as possible and be able to attract customers to come and buy their products. The intensity level was chosen to increase the value and pride of the proton itself. To facilitate the consumers, Proton should also provide adequate website for the convenience of users when trying to purchase products via the Internet
Distribution Facilities
Global distribution facilities needed? Yes No
Warehouses needed? Yes No
If yes, number of warehouses: 5
List warehouse locations:
North Malaysia, Kedah
Central Malaysia, Selangor
South Malaysia, Johor
Borneo Island, Sabah
Jakarta, Indonesia
Fulfillment services Yes No
Packing companies Yes No
Transportation firms Yes No
Billing services Yes No
List other channel facilitators you anticipate needing: Goods Insurance
Will you distribute your product through a retail location? Yes No
If yes, what type of retail location will you use (select all that apply)? Chain store
Specialty store
Franchise
Department store
Discount store
Supermarket
Convenience store
Drugstore
Warehouse club
Restaurant
Factory outlet
Will you distribute your