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World is Flat
Assignment 1: The World is Flat 3.0
(10 points)

Listen to Tom Friedman’s MIT talk titled “The World is Flat 3.0” and answer the following questions. Your answers must be short, succinct, and structured, and not of the rambling type. The suggested total length of your answers is 1-2 pages.

1. According to Friedman, what are the differences between Globalization 1.0, 2.0, and 3.0? What was the key driver for each phase of globalization? (3 points)

Globalization 1.0 was built around countries having a driver phase from large to medium entities,
Globalization 2.0 was built around companies with the driver phase of medium to small entities and
Globalization 3.0 was built around individual people with the driver phase small to tiny entities.

2. Friedman mentions that the world has “flattened” in Globalization 3.0. What does “flattening” mean, and what are the key technologies that flattened the world? (3 points)

Friedman, here in his speech and his book, has tried to explain, in his own words the literal term of “flattening” as the world is now more interconnected than it has ever been. He explained that if you as a business person, does not innovate and apply your idea than there is a definitive chance that in the very next minute someone else, not necessarily close by, will be having the same idea and will be implementing it because he states in his observations that “it’s the iron rule of business that what has to be will be done and it will be done by you or it will be done to you.”

The key technologies that helped flattened the worlds were:
1. The Personal Computer,
2. The Netscape’s Browser,
3. The vast layout of the fiber optic cables and
4. The amount of data that has been continuously being uploaded by people all over the world.

3. Provide an example of how organizations are today moving from a vertical structure to a horizontal structure using the Internet, and how are they benefiting from such a transition. Friedman used the example of

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