Worldreader Case Study

Worldreader is a non-profit organization based in the United States, Europe, and Africa, that provides worldwide digital books to increase literacy. The organization believes that literacy can change peoples’ lives financially and health wise, while bridging the gap of inequality. Their primary mission is to improve and transform the lives of people living in developing countries, through literacy; this mission is reflected throughout the diction and pictures utilized on their website, social media and web presence, and various media formats. For example, the following words are repeated frequently in different variances throughout their website and web presence: transform, change, and improve.
Representative Anecdotes play a major role in the “ideological maintenance” of Worldreader through reaffirming the organization’s values (Blakesley 97). The stories from people who have directly and indirectly benefited from Worldreader uphold the identity that Worldreader, just as Blakesley references in The Elements of Dramatism, is the “antidote” and cure to illiteracy in the world. The vocabulary employed by these storytellers align with Worldreader’s vocabulary as well.
An interview with Ronda Zelezny-Green, a PhD student who conducted a study on the use of Worldreader at a girls’ school in Nairobi, Kenya, is a prime example
In another interview, a young Tanzanian girl named Mery, states, “I feel like e-reader is going to change my life” (“Worldreader Program”). In both of these stories, the students clearly articulate Worldreader’s values through their own experiences, furthering the verification of Worldreader’s goals to transform, change, and improve peoples’ lives through