Absorbent products dominated the incontinence care products market on account of their high usage rates, accounting for over 85% of market revenue in 2012. Furthermore, the advent of technologically advanced products such as continent ileostomy and continent urostomy bags will help the ostomy care products market grow at an accelerated rate and gain market share during the course of the forecast period.
High prevalence of target disease segments coupled with high patient awareness levels and high per capita healthcare expenditure helped the North American market hold the largest market share of over 35% in 2012. However, high growth opportunities available in rapidly growing economies with large target population bases will help the Asia-Pacific incontinence and ostomy care products market grow at the fastest rate.
The report “Incontinence and Ostomy Care Products Industry Trends and Market Segment Forecasts To 2020,” is available now to Grand View Research customers and can also be purchased directly at http://www.grandviewresearch.com/industry-analysis/incontinence-and-ostomy-care-products-industry
Further Key findings from the study suggest:
The global incontinence and ostomy care products market was valued at USD 11,500.0 million in