Write A Rhetorical Analysis Essay On Mobile Phones

I chose an article about Apple’s decision in introducing a four digit price tag in their newest line of phones. The author is writing this article to inform consumers about the decisions apple as made to make the new iPhone X such a high price. Many consumers are complaining about how the phone is too expensive. He gives good points and provides the reader with understanding as to why apple put such a high price. The main point of the article is presented in the thesis. Stating that, “These prices are commanding attention because they are significantly higher than the base prices of the two other iPhone models that were also announced, the 8 ($699) and the 8 Plus ($799). The X’s price is also noteworthy because it approaches, and breaches, the
The author says, If the iPhone X is as revolutionary as Cook claims, he should have the confidence to say, “We are not playing games — the price is $1,000.”” (QUOTE) I completely understand why he would say this. Consumers already know they are paying for a product that does not come cheap. Apple doesn’t need to treat their next phone like a loaf of bread at a grocery store. Simply lay the price on the table and have the courage to say they broke the barrier of 3-digits. He then closes the article talking about how matching the hype of the new iPhone with sales is going to show if their marketing strategy actually worked as they planned. There is no such thing as bad publicity. The new iPhone X is generating lots of media buzzing about their product. Furthermore, I have taken quite a lesson about marketing price from reading the small article. I personally think the article was written really well. Given how long the article actually was, I learned many things I did not before reading it. Personally I think he could have added examples of other phone companies or other major pricing accomplishments created by