Is it Possible to Write "Clearly and Simply"?
The task of writing clearly and simply has never been either clear or simple. In fact, it can be one of the most difficult of all writing tasks. Clear and simple writing is an art to which many aspire and few achieve. Even so, the understandability of web content depends upon clear and simple writing. Unclear or confusing writing is an accessibility barrier to all readers, but can be especially difficult for people with reading disorders or cognitive disabilities.
"My aim is to put down on paper what I see and what I feel in the best and simplest way."
—Ernest Hemingway
"Unless one is a genius, it is best to aim at being intelligible."
—Anthony Hope Hawkins
Language and cultural differences matter.
To complicate matters, the "rules" of clear and simple writing in English may not apply at all in other languages, or even between cultures that speak the same language. Many English-speaking countries value directness and explicitness in written communication. Other cultures feel that this style is too blunt, and perhaps even insulting to readers.
Despite the difficulties in defining the meaning of "clear and simple" writing, the suggestions in this section may still benefit writers of web content. The suggestions serve as general guidelines for writing clear and simple English, primarily from an American English perspective. Those who write in other languages should seek resources that apply specifically to those languages.
Cognitive abilities matter. Not everyone reads at the same level or has the ability to understand text content, even when presented clearly and simply. Reading disorders, memory disorders, attention deficit disorders, and other conditions which affect the brain's cognitive processes can compromise a person's ability to benefit from text. The guidelines presented below will improve readability for many people, but not for all.
General Guidelines
The guidelines