Writing Effective Communication 05002100
Part A: Interoffice memorandum
Step 1
• How large is the agency? How many branches does it have? Where are the branches located?
Phoenix Advertising has approximately 250 employees. We have six branches in addition to our Charlotte, NC office: Salt Lake City, UT; Roanoke, VA; New York, NY; Denver, CO; Seattle, WA; San Francisco, CA.
• What's the company's mission? How does each branch relate to that mission?
Our Mission:
To provide you with the highest quality marketing materials that will help make your business stand out among the competition. Whether you are in need of ads, brochures, a catchy company jingle, fun tag line or complete marketing package, one of our expert account managers will help you get what you need. We will work diligently to finish within your time frame and within your budget.
Each branch is fully staffed with individuals that specialize in creative advertising. With locations located across the country our branches are recognized all national leaders.
• What are the company's primary business goals?
At Phoenix Advertising our goal is to make sure that each account is managed individually, based on their product and market. Provide outstanding print, radio, and television ads that can be used locally or nationally. And design state of the art websites. Phoenix Advertising will produce quality products that are right for every customer. What do clients need from Phoenix Advertising?
• Ad Campaigns
• Branding
• Brochure Design & Printing
• Marketing
• Outdoor Advertising
• Print Ads
• Promotional Merchandise
• Radio and Voice Overs
• Web Site Development
• Who are the people on the executive team (other vice presidents of other departments)?
Gregory S. Forest, President; Rick Tino, Chief Executive Officer; Rice Bowen, Chief Financial Officer; Ema Hickman, President of Human Resources; Anthony Constantino, Vice President of Human Resources; Cary Hasler, Marketing/Advertising Director; Joseph Earl,
Step 1
• How large is the agency? How many branches does it have? Where are the branches located?
Phoenix Advertising has approximately 250 employees. We have six branches in addition to our Charlotte, NC office: Salt Lake City, UT; Roanoke, VA; New York, NY; Denver, CO; Seattle, WA; San Francisco, CA.
• What's the company's mission? How does each branch relate to that mission?
Our Mission:
To provide you with the highest quality marketing materials that will help make your business stand out among the competition. Whether you are in need of ads, brochures, a catchy company jingle, fun tag line or complete marketing package, one of our expert account managers will help you get what you need. We will work diligently to finish within your time frame and within your budget.
Each branch is fully staffed with individuals that specialize in creative advertising. With locations located across the country our branches are recognized all national leaders.
• What are the company's primary business goals?
At Phoenix Advertising our goal is to make sure that each account is managed individually, based on their product and market. Provide outstanding print, radio, and television ads that can be used locally or nationally. And design state of the art websites. Phoenix Advertising will produce quality products that are right for every customer. What do clients need from Phoenix Advertising?
• Ad Campaigns
• Branding
• Brochure Design & Printing
• Marketing
• Outdoor Advertising
• Print Ads
• Promotional Merchandise
• Radio and Voice Overs
• Web Site Development
• Who are the people on the executive team (other vice presidents of other departments)?
Gregory S. Forest, President; Rick Tino, Chief Executive Officer; Rice Bowen, Chief Financial Officer; Ema Hickman, President of Human Resources; Anthony Constantino, Vice President of Human Resources; Cary Hasler, Marketing/Advertising Director; Joseph Earl,