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EXECUTIVE SUMMARY

Name of the Firm The company name VERA SOPHIA EDUCATIONAL SERVICES (VSES) which came from the Latin word vera, which means truth, knowledge or wisdom and sophia which means love. It was the brilliant concept of one of the proponents’ adviser, Prof. Jennette Julian Lozano of Pamantasan Ng Lungsod ng Maynila. The name itself signifies the heart of the learning center which is the inculcation of the love for self development by engaging one’s self to educational activities.

Location of the Firm Vera Sophia Educational Services (VSES) is located at Block 5, Lot 55 and 57, Ruby St. Goldlane Subdivision, Anabu 2nd, Imus, Cavite. The said location is very advantageous because…..

Brief Description of the Project (Nature of the business/ Nature or kind of industry)

Brief History of the Business (Include mission-vision and objectives)

Highlights of the Findings in Each Aspect of the Project Study

Market Aspect There has been an estimated ____% unsatisfied demand based on the survey. Presently Vera Sophia has one competitor in the subdivision so it has a market share of around 50%. The target market consists of Classes A, B, and C, ages 3-16, both male and female from different grade or year in the elementary and high school levels residing at Anabu 2nd which has a population of ______ that is projected to continuously increase by 5% every year from 2011 to 2016. The service will be assured to have a high-standard quality to satisfy the preference of the customers. The cost of _______ will be the basis for the competitive pricing of the service. Therefore, the services that will be offered are competitively positions as an affordable and high-standard quality service. The ___________ will make use of discount cards for siblings; free ____ and ____ advertising as its promotional tool.

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